60 Seconds with Ketchum: How to Make Journalists Care About Your Story

How do you get publications interested in your story? In 60 seconds, our Senior Media Strategist Laura Roberts explains how to make the journalist care and make your story relevant to the trends, themes and issues on the media’s agenda.

Laura Roberts is a Senior Media Strategist at Ketchum London. A former journalist with 7 years spent working at national newspapers including the Daily Telegraph, Daily Mail and Sunday Times Laura specialises in shaping media campaigns and media outreach across the corporate, healthcare and brand practices of Ketchum. She is a member of Ketchum’s Global Media Network helping to provide insights to teams throughout Ketchum. Feel free to connect with her @bobbyroberts