60 Seconds with Ketchum: Goal Setting and Effective Communication

When is the right time to think about measurement? Ketchum’s Research Director, Ben Levine, shares his insights into making measurement and goal setting an integral part of a campaign.

Ben Levine is a Research Director with Ketchum’s Global Research & Analytics team in London. Ben counsels, designs and leads research, measurement and evaluation projects with a focus on PR and communications and has worked with clients from the banking, consumer electronics, lifestyle, corporate, and bio-technology sectors. Feel free to connect with him on Twitter @benclevine