2017 Awards

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Cannes Lions International Festival of Creativity: 26 Lions - More than any other PR Agency
(1 Grand Prix, 8 Gold Lions, 9 Silver Lions, 8 Bronze Lions)

  • GRAND PRIX
    Creative Data Collection & Research: "Care Counts" (Whirlpool with DigitasLBi and Ketchum Midwest)

  • GOLD LIONS
    PR: Co-creation & User Generated Content: "Cheetos Museum" (Cheetos with Goodby Silverstein & Partners and Ketchum New York) (Gold)
    PR: Food & Drinks: "Cheetos Museum" (Cheetos with Goodby Silverstein & Partners and Ketchum New York) (Gold)
    PR: Research, Data Analytics & Insight Generation:
    "Care Counts" (Whirlpool with DigitasLBi and Ketchum Midwes (Gold)
    Health: Corporate Image & Communication  – Film: Cinema, TV & Digital Film Content: "Handle with Care" (Gillette with Grey New York and Ketchum New York)
    Cyber: Co-creation & User Generated Content: "Cheetos Museum" (Cheetos with Goodby Silverstein & Partners and Ketchum New York)
    Promo & Activation: Co-creation & User Generated Content:
    "Cheetos Museum" (Cheetos with Goodby Silverstein & Partners and Ketchum New York)
    Promo & Activation: Fast Moving Consumer Goods: "Handle with Care" (Gillette with Grey New York and Ketchum New York)
    Promo & Activation: Launch/Re-launch: "Handle with Care" (Gillette with Grey New York and Ketchum New York)

  • SILVER LIONS
    PR: Healthcare & Wellbeing: "Amazon Warriors Safe Collection" (Ananse with Little George (Brazil))
    PR: Real-time Response: "Twitter Beef" (Wendy’s with VML and Ketchum Atlanta)
    PR: Social Community-Building/Management: "#NuggsforCarter" (Wendy’s with VML and Ketchum Atlanta)
    PR: Social Influencer Communication & Amplification: "#NuggsforCarter" (Wendy’s with VML and Ketchum Atlanta)
    Health: Corporate Image & Communication – Branded Content & Entertainment  Film, TV & Online Film Content: "Handle with Care" (Gillette with Grey New York and Ketchum New York)
    Health: OTC Products/Devices – Film: Cinema, TV & Digital Film Content: "Handle with Care" (Gillette with Grey New York and Ketchum New York)
    Cyber: Community Building/Management:
    "#NuggsforCarter" (Wendy’s with VML and Ketchum Atlanta)
    Cyber: Food & Drinks: "Cheetos Museum" (Cheetos with Goodby Silverstein & Partners and Ketchum New York)
    Integrated:
    "Cheetos Museum" (Cheetos with Goodby Silverstein & Partners and Ketchum New York)

  • BRONZE LIONS
    PR: Durable Consumer Goods: "Care Counts" (Whirlpool with DigitasLBi and Ketchum Midwest)
    PR: Retail, E-commerce, Restaurants, & Fast Food: "Mannschafts-Whopper" (Burger King Deutschland with Grabarz & Partner and Emanate München)
    PR: Integrated Campaign Led By PR: "Care Counts" (Whirlpool with DigitasLBi and Ketchum Midwest)
    PR: Media Relations: "#NuggsforCarter" (Wendy’s with VML and Ketchum Atlanta)
    Health: Brand Led Education & Awareness – Direct And Promo & Activation: "Amazon Warriors Safe Collection" (Ananse with Little George Brazil)
    Cyber: Real-time Response: "Twitter Beef" (Wendy’s with VML and Ketchum Atlanta)
    Entertainment: Online: Non-fiction Under 15 Minutes: "Handle with Care" (Gillette with Grey New York and Ketchum New York)
    Film: Short Non-fiction Film Under 10 Minutes: "Handle with Care" (Gillette with Grey New York and Ketchum New York)

The Holmes Report: Best Agencies to Work For

  • Ketchum named one of the best agencies to work for in North America by Holmes Report.

Latin American SABRE Awards

  • Award Winners
    • Campaign of the Year: "Safe Stories" (Ananse and Ketchum)

Crain's Chicago Business

  • Ketchum named as Best Place to Work for Minorities.

PRWeek Awards (US)

  • Award Winners
    • Best for a Cause: "Care Counts" (Whirlpool and Ketchum)

    • Best in Healthcare: "Redefining Narcan: A Life-Saving Medication" (Adapt Pharma and Ketchum)

In2SABRE Awards North America

  • Award Winners

  • Experiential Marketing: “Simple Swab, Shorter Stay – Take a Swipe at Antibiotic Resistance” (Clorox Health with Ketchum)

  • Social Media and Community Management: “Creating #Cupfusion” (The Hershey Company with Ketchum)

  • Brand Content and Creativity: “Whirlpool Care Counts Program” (Whirlpool with Ketchum)

  • Special Campaigns (Best Use of Social Media/Digital Engagement Across Sectors): “Simple Swab, Shorter Stay – Take a Swipe at Antibiotic Resistance” (Clorox Healthcare with Ketchum)

  • New to Market: “Redefining NARCAN — A Life-Saving Medication” (Adapt Pharma with Ketchum)

SABRE Awards Latin America

  • Award Winners
    • Social Media Campaign: “Age Shamelessly | Envelhecer Sem Vergonha” (Pfizer with Ketchum)

    • Not for Profit: “Safe Stories/Histórias Seguras” (Ananse with Ketchum/Little George) (– “Beyond the Driving Test” (MasterCard with Ketchum)

PR Journal Creative Agency Rankings

  • Ketchum named the most creative agency in Germany for 2017.

21st Annual Learning Awards

  • Gold Winner: Social and Collaborative Media Award (Ketchum for the Race in Real Time)

WARC 100

  • Ketchum Digital Ranked #1 on WARC’s 100 North America Digital Specialist Agency list in 2017, #3 globally.