When people get superior information from those they trust, they make informed decisions, and thereby feel empowered. We drive conversations and help clients become the most recommended and chosen brands in their category.
As a freestanding division of Ketchum, we help drive sustainable conversations and recommendations for brands through word-of-mouth marketing initiatives. Our mission: help our clients become the most talked about, recommended and chosen brands in their category.
When deciding what to buy, consumers don’t go it alone. Nine out of ten rely on family, friends, colleagues or experts. They engage with each other, their communities and the brands they buy in new and different ways, across the spectrum of media channels. For marketers, reaching and engaging audiences has never been more challenging.
That’s where we come in – harnessing the right strategies and tools to engage influencers for sustainable word-of-mouth. Not buzz, but meaningful conversations that lead to recommendations. Our programs work in concert with a brand’s integrated marketing activities. And working with our Ketchum colleagues and other firms we can create powerful public relations synergies.
For more information about how our proprietary tools, process and approach can help spread your brand message, please visit the Zocalo Group website.