Upcoming Events
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M2Moms Conference, October 23-24, Chicago, Ill., U.S.A.
www.m2moms.com/
Tamara Howe, Senior Brand Manager for Kellogg’s Rice Krispies, Jill Gray, Communications Manager at Leo Burnett and Kelley Skoloda, Partner at Ketchum, will share the highlights of Operation Spark – a successful, integrated marketing case history for Rice Krispies’ new initiative, which is devoted to providing moms with simple, yet creative ways to meaningfully connect with their kids.
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Good and Green Conference, November 29-30, Chicago, Ill.
www.goodandgreen.biz/
In 2007, the Silk Soymilk brand set the gold standard related to green practices that benefit the environment, the brand and the bottom line. Karen White, Associate Brand Manager for Silk, and Pamela Von Lehmden, Senior Vice President at Ketchum, will explore how the Silk Green Caps for Green Energy program increased sales, consumer involvement with the brand and the use of renewable, wind energy.
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Past Events
Marketing to Women “Power of the Purse” Conference, April 19, 2007, Hong Kong, China
Ketchum's Phoebe Leung, Vice President, South China, presented "Turning Customer Retention Into Customer Loyalty" at the "Marketing to Women: The Power of the Purse" conference in Hong Kong. Leung's presentation examined what sways the buying decisions of women 25 to 54, focusing on how to identify and develop credible opinions, how to deliver credible messages that connect quickly and completely, and how to create results-oriented strategies to enhance the effectiveness of customer-loyalty programs.
M2Moms Conference, Oct. 24, 2006, Chicago, Ill., U.S.A.
Kelley Skoloda, Partner and Director of Ketchum’s Global Brand Marketing Practice and Women 25to54 program, and Hedy A. Lukas, Senior Director at Kimberly-Clark, illuminated how to communicate effectively about consumer-packaged goods to today’s moms at the Oct. 24, 2006, M2Moms (Marketing-to-Moms) Conference. They shared a real-life case study, including video, that employed attitudinal research, innovative retail strategies and award-winning public relations to reach women, especially moms.
Second Annual Marketing to Women Conference, May 8-9, 2006, Chicago, Ill., U.S.A.
Ketchum was an associate sponsor of the 2nd Annual M2W (Marketing to Women) Conference, May 8-9, 2006. At the conference, Aetna Vice President and Head of Business Communications, and Ketchum client, Jill Griffiths, and Ketchum Vice President and Director of Ketchum South’s Healthcare Practice, Laurie Mobley, delivered a presentation titled "Reachable Teachable Moments: Educating Women When They Are Ready,” based on an Aetna-Ketchum campaign that communicated the need for public education to help women understand and take charge of their health benefits planning.
M2Moms Conference, Oct. 17, 2005, Chicago, Ill., U.S.A.
At this conference, Kelley Skoloda, architect of Ketchum’s Women 25to54 and Director of Ketchum’s Global Brand Marketing Practice, led a session, “Reaching the Multi-Minded Mom,” that examined how to reach today’s multi-minding moms, who represent 44% of the women's market, but account for approximately 55% of spending on consumer electronics; 51% of spending on food; 49% of spending on health and beauty aids; 48% of spending on home furnishings; and 47% of spending on clothing.
Women 25to54 West Coast Launch, July 12, 2005, San Francisco, Cal., U.S.A.
Ketchum’s San Francisco office hosted more than 70 clients, prospects and influencers on July 12, 2005, for the West Coast launch of Women 25to54. The event featured Kelley Skoloda, Global Brand Marketing Practice Director, and Leslie Sbrocco, well-known author of Wine for Women, TV commentator and prolific columnist for O magazine, The San Francisco Chronicle, The New York Times and many other outlets.
Women 25to54 Southern Launch, May 24, 2005, Atlanta, Ga., U.S.A.
Ketchum’s Atlanta office launched Women 25to54 in the Southeast with a panel discussion on women’s marketing that was led by Ketchum Partner and Ketchum South Associate Director Jerry Thompson. Panelists included Kelley Skoloda, Director of Ketchum’s Global Brand Marketing Practice; Ellen Dracos, former Vice President of Marketing for The Home Depot; Cynthia Good, founding editor of PINK, a magazine for professional women launched in mid-2005; and Bonnie Ulman, co-author of Trillion-Dollar Moms.
Consumer Electronics Show, Jan. 8, 2005, Las Vegas, Nev., U.S.A.
Ketchum’s Technology Practice organized a panel discussion at the Consumer Electronics Show in Las Vegas called “What Women Want: Connecting with the New Technology Consumer,” which examined strategies for disseminating and reinforcing credible messages to reach female technology buyers.
Women 25to54 Launch, Dec. 7, 2004, Chicago, Ill., U.S.A.
Ketchum’s Global Brand Marketing Practice officially launched Women 25to54 at the Zodiac Room at Neiman Marcus department store in Chicago. The event featured Ketchum Senior Partner and CEO Ray Kotcher, Ketchum Global Brand Marketing Practice Director Kelley Skoloda, and keynote speaker Martha Barletta, author of Marketing to Women and Trends.
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