Women 25to54 Events

Upcoming Events 4th Annual Marketing-to-Women (M2W) Conference, May 8, 2008, Chicago, U.S.A.   On May 8, Kelley Skoloda, Ketchum Partner and Director of Ketchum's Women 25to54 specialty and Ketchum's Global Brand Marketing Practice, will present “Rewarding Relationships . . . Mixing Old and New to Reach Multi-MindingSM Women” at the 4th Annual Marketing-to-Women (M2W) Conference in Chicago.    Women today are busier than ever. Multi-tasking has evolved into multi-minding as women mentally juggle the multiple dimensions of their robust lives. That leaves little time for commercial messages. But successful marketers are engaging multi-minding women in a variety of ways that result in rewarding relationships for the female consumer and the marketer.   Kelley Skoloda will host a panel discussion on how successful marketers are mixing both traditional and new tactics to build relationships and advocates among their female consumer base. Kelley will be joined on stage by several, senior-level marketing and communications executives: Susanne Norwitz, Director of Brand Public Relations at Kellogg; Laura Keely, Director of Kimberly-Clark's Consumer Promotion Marketing; Tricia Heinrich, Vice President of Communications at the California Milk Advisory Board; and Aurora Gonzalez, Director of Communications at Frito-Lay.   The 4th Annual Marketing-to-Women (M2W) Conference is the premier national conference for business and marketing professionals looking to increase their emotional, cognitive and financial share of the lucrative women’s market. The 2008 conference will feature speakers and presentations that will address such areas as launching new women’s marketing initiatives, understanding word-of-mouth marketing with female consumers, and reaching women online strategically.

Past Events

MOMumental Afternoon, Oct. 22, 2007, Chicago, U.S.A
Ketchum Brand Marketing Practice Director Kelley Skoloda led a half-day conference on some of the newest communication strategies to reach today's moms. Speakers included Paul Rand, President and CEO, Zócalo Group, Ketchum's new word-of-mouth marketing firm; Pamela Von Lehmden, Senior Vice President and Group Manager; and Gur Tsabar, Ketchum Vice President and New Media Strategist.

M2Moms Conference, Oct. 23-24, 2007, Chicago, Ill., U.S.A. 

Jill Gray, Communications Manager at Leo Burnett, and Kelley Skoloda, Brand Marketing Practice Director at Ketchum, presented highlights of Operation Spark – a successful, integrated marketing case history for Rice Krispies’ new initiative, which is devoted to providing moms with simple, yet creative ways to meaningfully connect with their kids.

Marketing to Women “Power of the Purse” Conference, April 19, 2007, Hong Kong, China

Ketchum's Phoebe Leung, Vice President, South China, presented "Turning Customer Retention Into Customer Loyalty" at the "Marketing to Women: The Power of the Purse" conference in Hong Kong. Leung's presentation examined what sways the buying decisions of women 25 to 54, focusing on how to identify and develop credible opinions, how to deliver credible messages that connect quickly and completely, and how to create results-oriented strategies to enhance the effectiveness of customer-loyalty programs.

M2Moms Conference, Oct. 24, 2006, Chicago, Ill., U.S.A.

Kelley Skoloda, Partner and Director of Ketchum’s Global Brand Marketing Practice and Women 25to54 program, and Hedy A. Lukas, Senior Director at Kimberly-Clark, illuminated how to communicate effectively about consumer-packaged goods to today’s moms at the Oct. 24, 2006, M2Moms (Marketing-to-Moms) Conference. They shared a real-life case study, including video, that employed attitudinal research, innovative retail strategies and award-winning public relations to reach women, especially moms.

Second Annual Marketing to Women Conference, May 8-9, 2006, Chicago, Ill., U.S.A.

Ketchum was an associate sponsor of the 2nd Annual M2W (Marketing to Women) Conference, May 8-9, 2006. At the conference, Aetna Vice President and Head of Business Communications, and Ketchum client, Jill Griffiths, and Ketchum Vice President and Director of Ketchum South’s Healthcare Practice, Laurie Mobley, delivered a presentation titled "Reachable Teachable Moments: Educating Women When They Are Ready,” based on an Aetna-Ketchum campaign that communicated the need for public education to help women understand and take charge of their health benefits planning.

M2Moms Conference, Oct. 17, 2005, Chicago, Ill., U.S.A.

At this conference, Kelley Skoloda, architect of Ketchum’s Women 25to54 and Director of Ketchum’s Global Brand Marketing Practice, led a session, “Reaching the Multi-Minded Mom,” that examined how to reach today’s multi-minding moms, who represent 44% of the women's market, but account for approximately 55% of spending on consumer electronics; 51% of spending on food; 49% of spending on health and beauty aids; 48% of spending on home furnishings; and 47% of spending on clothing.

Women 25to54 West Coast Launch, July 12, 2005, San Francisco, Cal., U.S.A.

Ketchum’s San Francisco office hosted more than 70 clients, prospects and influencers on July 12, 2005, for the West Coast launch of Women 25to54. The event featured Kelley Skoloda, Global Brand Marketing Practice Director, and Leslie Sbrocco, well-known author of Wine for Women, TV commentator and prolific columnist for O magazine, The San Francisco Chronicle, The New York Times and many other outlets.

Women 25to54 Southern Launch, May 24, 2005, Atlanta, Ga., U.S.A.

Ketchum’s Atlanta office launched Women 25to54 in the Southeast with a panel discussion on women’s marketing that was led by Ketchum Partner and Ketchum South Associate Director Jerry Thompson. Panelists included Kelley Skoloda, Director of Ketchum’s Global Brand Marketing Practice; Ellen Dracos, former Vice President of Marketing for The Home Depot; Cynthia Good, founding editor of PINK, a magazine for professional women launched in mid-2005; and Bonnie Ulman, co-author of Trillion-Dollar Moms.

Consumer Electronics Show, Jan. 8, 2005, Las Vegas, Nev., U.S.A.

Ketchum’s Technology Practice organized a panel discussion at the Consumer Electronics Show in Las Vegas called “What Women Want: Connecting with the New Technology Consumer,” which examined strategies for disseminating and reinforcing credible messages to reach female technology buyers.

Women 25to54 Launch, Dec. 7, 2004, Chicago, Ill., U.S.A.

Ketchum’s Global Brand Marketing Practice officially launched Women 25to54 at the Zodiac Room at Neiman Marcus department store in Chicago. The event featured Ketchum Senior Partner and CEO Ray Kotcher, Ketchum Global Brand Marketing Practice Director Kelley Skoloda, and keynote speaker Martha Barletta, author of Marketing to Women and Trends.