Leslie Schrader
Senior Vice President and Director, Consumer Health and Wellness
Health and wellness has moved from a niche fad to one of today’s biggest lifestyle trends. Consumers’ quests to learn about and make choices toward a healthier and more fulfilling quality of life have spawned a multimillion-dollar industry.
To help businesses connect with this growing market, Ketchum has created Well-Connected, a brand-building specialty that combines consumer marketing practices with health and wellness insights and regulatory know-how. Well-Connected integrates seasoned specialists from Ketchum’s Brand Marketing, Food & Nutrition, and Healthcare Practices to help companies develop communications programs that drive wellness brand preferences and purchasing decisions.
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