Today’s consumers seek information and products that help them live healthier lives, wherever they are. To gain and retain loyal followers, businesses and brands must provide credible, actionable health and wellness benefits.
Well-Connected is our brand-building specialty. It’s where consumer marketing meets health and wellness insights and regulatory expertise. Here, seasoned specialists from three practices – Brand Marketing, Food & Nutrition, and Healthcare – join forces to create communications programs that drive brand preferences and influence purchasing decisions. By keeping pace with consumers’ evolving needs and desires, we help clients engage more effectively to form meaningful connections with their target audiences.
Ketchum’s Well-Connected team created Well-th to pinpoint health and wellness drivers and identify key trends. Among the report’s findings, health and well-being will continue to be a strong individual-driven pursuit for the foreseeable future.