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Media Myths & Realities - Media in the 21st Century: The Great Melding Pot

admin — Mon, 12 Jan 2009 10:33:05 -0600

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New Ketchum and USC Annenberg Survey Reveals Media Channel Lines Continue to Blur

For the third year in a row, Ketchum’s Global Media Network and Global Research Network partnered with the University of Southern California’s Annenberg Strategic Public Relations Center on a global survey. Media Myths & Realities, published in January 2009, measured media consumption habits among 300 consumers and 200 "influencers" in the U.K. and Brazil, respectively, and, in the U.S., the study measured 500 communications professionals and 1,000 consumers with an oversample to achieve 200 influencers.

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Below is more information on the survey, including the news releases announcing the results; a special issue of Ketchum's online magazine, Perspectives, featuring articles from and interviews with media and marketing professionals who share insights on the survey data; a videocast by PRWeek magazine with one of the Ketchum survey leaders, Richard Griffiths; the questionnaires for each audience; the methodology; bios of the survey’s leaders; and the leaders to contact for more information.

News Release (U.S.)

News Release (U.K.)

Perspectives Media Myths & Realities Issue

Videocast (Please scroll down the page and find "Richard Griffiths" to play the videocast.)

2008 U.S. Questionnaire

2008 U.K. Questionnaire

2008 Brazil Questionnaire

2008 Professionals Questionnaire

Methodology

Bios

Contact:
Robyn Massey
Vice President of Media Relations, Ketchum
+44-(0)20-7611-3658
robyn.massey@ketchum.com

Media Coverage

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PRSA’s Tactics and The Strategist Online

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Food 2020: The Consumer as CEO

admin — Thu, 16 Oct 2008 14:07:59 -0500

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On Oct. 16, 2008, Ketchum’s Global Food & Nutrition Practice unveiled the results of a global survey titled Food 2020: The Consumer as CEO in a special presentation at Mezzanine in San Francisco. Linda Eatherton, Partner and Director of Ketchum’s Global Food & Nutrition Practice, and Phil Lempert, the Supermarket Guru and a leading food author, reporter, and columnist, presented the survey results and led a discussion of consumers’ chief food concerns today and how they expect those concerns to change over the next decade.

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The study and presentation examined the perceptions, expectations and considerations about food among consumers in the U.S., the U.K., Germany, Argentina and China, and the insights that emerged from the results paint a picture of consumers wanting more – more information, more choices, more accountability, more control. The survey also revealed where consumers would place priorities if they were the CEO of a large food company. Together, these findings yielded some strong indications of what the global food industry might look like by the year 2020.

Below is more information on the survey and the presentation, including the news release announcing the results; an executive summary of the key findings and implications; a special issue of Ketchum's online magazine, Perspectives, on the study; a podcast by Linda Eatherton and Phil Lempert; a videocast by Phil Lempert; photos from the event; bios of the presenters; and the leaders to contact for more information.

News Release
Executive Summary
Perspectives Online Magazine Special Issue
Podcast
Videocast
Contacts

The Commercialisation of Children and Young People – a New Wave of Stigma and Regulation

admin — Fri, 03 Oct 2008 18:28:39 -0500

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On Sept. 17, 2008, Ketchum’s London office hosted a special panel of experts to discuss the results of a study by Ketchum and ComRes, a leading U.K. polling and research firm, titled The Commercialisation of Children and Young People – a New Wave of Stigma and Regulation? The study included a survey of 150 Members of Parliament and 1,000 British adults who indicated that they think today’s children and young people are being excessively commercialised.

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The panel examined the study’s findings along with the business, reputational, and policy implications surrounding the commercialisation of children and young people. Members of the panel included Tim Loughton, an opposition Member of Parliament and Shadow Minister for Children; Liz Barclay, Presenter at BBC Radio 4; Anne Longfield, Chief Executive of 4Children; Sue Eustace, Director of Public Affairs for the Advertising Association; and Gary Pope, CEO of Kids’ Industries.

Below is more information on the panel highlights and study results, including the announcement of results, a presentation summarizing the key findings and implications, a podcast with Ketchum Public Affairs Managing Director Rod Cartwright, bios of each panelist, and the Ketchum leaders to contact for more information.

Media Myths & Realities: A Public of One

admin — Fri, 21 Dec 2007 16:02:36 -0600

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In 2007, for the second year in a row, Ketchum’s Global Media Network and Global Research Network partnered with the University of Southern California’s Annenberg Strategic Public Relations Center on a global survey. Media Myths & Realities: A Public of One evaluated media consumption habits among 1,500 consumers, communications professionals and influencers in the U.S. and 500 consumers and influencers in each of the emerging economies of Brazil, Russia, India and China (BRIC).

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Among the important implications for public relations, the survey found that communications professionals need to vigorously reassess their communication priorities and focus on speaking to individuals – not just broadcasting to the masses – when getting their messages across to today’s new “public of one.”

Below is more information on the survey, including the news release announcing the results; a presentation summarizing the key findings and implications; a special issue of Ketchum's online magazine, Perspectives, featuring articles and interviews with media and marketing professionals who share insights on the survey data; the questionnaires for each audience; the methodology; and the Ketchum leaders to contact for more information.