Trends

Insight, innovation and inspiration play a crucial role in shaping the counsel, communication and collateral we deliver to our clients. In this section, the Ketchum Global Research Network shares details on the latest and most important business, consumer and lifestyle trends that are shaping marketing and communications today.

Media Myths & Realities: A Public of One--

In 2007, for the second year in a row, Ketchum’s Global Media Network and Global Research Network partnered with the University of Southern California’s Annenberg Strategic Public Relations Center on a global survey. Media Myths & Realities: A Public of One evaluated media consumption habits among 1,500 consumers, communications professionals and influencers in the U.S. and 500 consumers and influencers in each of the emerging economies of Brazil, Russia, India and China (BRIC).

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Ketchum, trends, word of mouth marketing, public relations agencies, marketing communications agency, public relations specialist, public affairs consultants, corporate communications consultants, crisis management consulting