Trends

Insight, innovation and inspiration play a crucial role in shaping the counsel, communication and collateral we deliver to our clients. In this section, Ketchum shares details on the latest and most important business, consumer and lifestyle trends that are shaping marketing and communication today.

Food Policy 2010: What Will the New Year Bring--

On Jan. 21, 2010, Ketchum’s Global Food & Nutrition Practice hosted a webinar to examine how 2010 promises to be a significant year for food policy and how marketing and public relations professionals can prepare to address the issues and opportunities surrounding health and wellness and food policy. The webinar featured Linda Eatherton, a Ketchum Partner and Director of Ketchum's Well-Connected and Global Food & Nutrition Practice; Dr. Cathy Kapica, Director of Global Health and Wellness at Ketchum; Dick Crawford, an adviser to the Food and Nutrition Practice and the former Vice President of Corporate Government Relations at McDonald’s; and Don Foley, Director of North American Public Affairs at Ketchum.

Media Myths & Realities: Media in the 21st Century - The Great Melding Pot--

For the third year in a row, Ketchum’s Global Media Network and Global Research Network partnered with the University of Southern California’s Annenberg Strategic Public Relations Center on a global survey. Media Myths & Realities, published in January 2009, measured media consumption habits among 300 consumers and 200 "influencers" in the U.K. and Brazil, respectively, and, in the U.S., the study measured 500 communications professionals and 1,000 consumers with an oversample to achieve 200 influencers.

Food 2020: The Consumer as CEO--

On Oct. 16, 2008, Ketchum’s Global Food & Nutrition Practice unveiled the results of a global survey titled Food 2020: The Consumer as CEO in a special presentation at Mezzanine in San Francisco. Linda Eatherton, Partner and Director of Ketchum’s Global Food & Nutrition Practice, and Phil Lempert, the Supermarket Guru and a leading food author, reporter, and columnist, presented the survey results and led a discussion of consumers’ chief food concerns today and how they expect those concerns to change over the next decade.

The Commercialisation of Children and Young People: A New Wave of Stigma and Regulation--

On Sept. 17, 2008, Ketchum’s London office hosted a special panel of experts to discuss the results of a study by Ketchum and ComRes, a leading U.K. polling and research firm, titled The Commercialisation of Children and Young People: A New Wave of Stigma and Regulation? The study included a survey of 150 Members of Parliament and 1,000 British adults who indicated that they think today’s children and young people are being excessively commercialised.

Media Myths & Realities: A Public of One--

In 2007, for the second year in a row, Ketchum’s Global Media Network and Global Research Network partnered with the University of Southern California’s Annenberg Strategic Public Relations Center on a global survey. Media Myths & Realities: A Public of One evaluated media consumption habits among 1,500 consumers, communications professionals and influencers in the U.S. and 500 consumers and influencers in each of the emerging economies of Brazil, Russia, India and China (BRIC).