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Media training forms the foundation of any communication program. From the handling of an interview and the launch of a new product to the reporting of quarterly financial results, companies that manage themselves well in the media arena gain huge benefits in building their brands and strengthening their corporate reputations. But companies that communicate poorly risk losing their market share and damaging their standing, sometimes irreparably.
Ketchum’s Communications Training Network assists public spokespeople in navigating today’s ever-evolving media landscape to address a wide range of public situations. Our strategic approach to training ensures that our clients identify communications objectives and develop targeted messages that resonate with their audiences. This process helps them craft messages that meld their goals with the values and concerns of their audience -- whether media, analysts or regulators.
Our trainers know the tough questions the media prefer to ask because they've been on the other side – as reporters, anchors and producers. They know how to counsel media spokespeople on the firing line because they've been there. And they can guide clients to make successful presentations because they've been there as executive-development consultants, speechwriters and senior advisers to top officials.
Based on this experience, Ketchum’s Communications Training Network has developed its range of services around seven core competencies:
- Message development
- Presentation-skills training
- Executive coaching
- Crisis communications
- Testimony training
- Celebrity spokesperson training
Articulate and insightful spokespeople have never been more important in today’s public arena. Ketchum’s Communications Training Network prepares public spokespeople to move on this stage with poise and proficiency.
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