Joanne Puckett

Don’t Be Scared: Having the ROI Conversation With Clients

"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

— Philip Kotler, professor and author of Marketing Management

Joanne Puckett

Don’t Be Scared: Having the ROI Conversation With Clients