Contact:
Annie Godwin
(646) 935-4168
annie.godwin@ketchum.com
New York, March 14, 2006 -- Ketchum, a leading global public relations firm, has named Senior Vice President Nicholas Scibetta as the Global Director of the firm’s newly expanded Communications and Media Strategy Network. He has been serving as Director of Ketchum’s U.S. network of media strategists.
“Ketchum is committed to delivering world-class media results to our global clients. Nicholas’s passion for mobilizing our media expertise and building best practices is a key component of our success,” said Lorraine Thelian, Senior Partner of Ketchum. “Nicholas will ensure that our media strategists build a deep knowledge base of media trends and deliver outstanding results both locally and globally.”
Mr. Scibetta, who joined Ketchum in 1999, provides strategic counsel, media planning and placement for clients across the network. He has developed and managed award-winning programs for clients in the healthcare, consumer-packaged-goods and entertainment sectors. He also is founder and editor of two publications focused on media and read by employees and clients – In The Know, a media-placement newsletter that features trend analysis and behind-the-scenes interviews with producers and journalists from agenda-setting media outlets, and ITK NewsFlash, which combines comprehensive analysis of today’s most sought-after media outlets with top-of-the-day news items.
In his new role, Mr. Scibetta will apply his media-strategy expertise to program development and training specialists in Ketchum's global offices.
“We’ve had great success in networking the expertise and contacts of Ketchum media strategists in North America, and have increased media results for clients,” said Ms. Thelian. “Nicholas will now expand that network model to help generate high-value client results across international markets.”
Mr. Scibetta will work with offices to customize the Ketchum media offering in local media centers and partner with teams to expand regional networks of media strategists in the United States, Europe, Greater China and Latin America.
Before joining Ketchum, Mr. Scibetta worked at Rubenstein Public Relations handling a wide array of clients, with a core focus on entertainment publicity. In addition, he has business communications and corporate/CEO visibility experience working with companies such as Brown Harris Stevens, Domino’s and Microsoft.
Mr. Scibetta holds a Bachelor of Arts degree in English from Siena College in New York and is a member of the Entertainment Publicists Professional Society.
About Ketchum
An innovator in communication since 1923, Ketchum delivers seamless service around the globe through its 23 offices and 44 affiliates and associates in North America, Europe, Asia Pacific and Latin America. With its five global practice areas, Brand Marketing, Corporate Communications, Healthcare, Food & Nutrition, and Technology, Ketchum offers clients a unique breadth and depth of marketing and corporate communications expertise. A leading global public relations firm and the PRWeek 2002 Agency of the Year, Ketchum is a unit of Omnicom Group Inc. (NYSE: OMC; www.omnicomgroup.com). Additional information on Ketchum, its award-winning work, and past press releases can be found at www.ketchum.com.
