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Geek Squad Rescues Star Wars Fans from “Prequel-itis”
Submitted by admin on Tue, 2007-10-09 14:11. Geek Squad and Ketchum | Ketchum brand marketing | prequel-itis | prequelitis
Digital Trailblazing: Kodak Pops Up in Unexpected Places
Submitted by admin on Mon, 2007-04-30 17:32. EasyShare | Ketchum brand marketing | Kodak and Ketchum

"People don't want to be 'marketed to'; they want to be 'communicated with.' "

— Flint McGlaughlin, publisher of Marketing Experiments Journal

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