Barri Rafferty

Ketchum Realigns Executive Roles to Propel Agency Into the Future
Barri Rafferty, Senior Partner and Director, New York
In Digital Dialogue, Every Word Counts
Who Am I? Defining and Communicating Your Leadership Brand

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"Today’s process is participatory in nature. It no longer is about top-down broadcasting of messages but bottom-up network effect and community dynamics–- it is a dialogue, a conversation."

— Ray Kotcher, CEO of Ketchum

Barri Rafferty

Ketchum Realigns Executive Roles to Propel Agency Into the Future

Barri Rafferty, Senior Partner and Director, New York

In Digital Dialogue, Every Word Counts

Who Am I? Defining and Communicating Your Leadership Brand