Ketchum EMEA

Jon Higgins, Senior Partner/CEO, EMEA
Submitted by admin on Thu, 2007-05-31 19:51. Executive Committee | Jon Higgins | Ketchum EMEA | Ketchum London

"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

— Philip Kotler, professor and author of Marketing Management

Ketchum EMEA

Jon Higgins, Senior Partner/CEO, EMEA