Chicago, Jan. 23, 2007 - Ketchum, a leading public relations firm, announced the appointment of Cathy Kapica, Ph.D., R.D., as Vice President and Director of Global Health and Wellness for Ketchum's Global Food & Nutrition Practice. Dr. Kapica is based out of Ketchum’s Chicago office and joins Ketchum from McDonald’s Corp., where she was Global Director, Nutrition, strengthening its science-based nutrition information, menu development and corporate wellness initiatives.
“Cathy's addition takes the Ketchum Global Food & Nutrition Practice to the next level and further secures our leadership stake in the wellness area – an area that has become a key driver of growth for us and our clients,” said Linda Eatherton, Partner and Director, Global Food & Nutrition Practice, Ketchum.
“In today's environment of global public health issues and corporate responsibility, those who want to see their sales grow must actively pursue a health and wellness strategy," said Dr. Kapica. "Joining Ketchum, a public relations and communications innovator, will enable me to work with a team of highly talented people to expand and integrate health and wellness issues across its global practices."
Previously, Dr. Kapica was Senior Scientist and Director of Nutrition Education at the Quaker Oats Company, now the Quaker/Tropicana/Gatorade unit of PepsiCo. She also worked with G.D. Searle & Co. on NutraSweet and Simplesse, the world’s first fat substitute. Dr. Kapica has also been on faculty at Finch University of Health Sciences/The Chicago Medical School.
“We are pleased to be able to be able to expand our Food and Nutrition leadership team with this talented professional,” said Ron Culp, Managing Director of Ketchum Midwest. “She will provide invaluable counsel to our clients at this exciting time as wellness becomes the driver for so many goods, services and corporate initiatives.”
About Ketchum
An innovator in communication since 1923, Ketchum delivers seamless service around the globe through its 23 offices and 48 affiliates in North America, Europe, Asia Pacific and Latin America. With its five global practices, Brand Marketing, Corporate Communication, Healthcare, Food and Nutrition, and Technology, Ketchum offers clients a unique breadth and depth of marketing and corporate communications expertise. A leading global public relations firm and the
PRWeek 2002 Agency of the Year, Ketchum is a unit of Omnicom Group Inc. (NYSE:OMC;
www.omnicomgroup.com). Additional information on Ketchum, its award-winning work, and past press releases can be found at
www.ketchum.com.
Contact:
Robyn Massey
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