interactive

 

 

Robyn Massey

+1-646-935-4068

robyn.massey@ketchum.com  

 

 

New York, February 21, 2008 – Global public relations firm Ketchum announced the addition of two new vice presidents: James Andrews, Director, Atlanta, and Scott Kilroy, Director, New York, to its Ketchum Interactive Communications (KIC) division.

 

“With the digital revolution fully upon us, it is essential to provide clients with knowledgeable and strategic guidance in navigating the online space. James and Scott can offer this counsel as well as the proven technical know-how that companies need to leverage the interactive opportunities available to them,” said Chad Latz, Senior Vice President, Interactive Strategy and Solutions, Ketchum, who will oversee Andrews and Kilroy.

 

Under the senior leadership of David Rockland, Partner and Managing Director, Research and Interactive Communications, KIC combines Ketchum’s public relations expertise with fully integrated digital programs that earn high-impact, measurable business connections with the online communities that matter most to clients.

           

Andrews, a blogger for FastCompany.com, was the founder of BrandInfluence, a strategic marketing and cultural branding agency that specializes in the convergence of technology, culture and entertainment. He also publishes TheKeyInfluencer.com, an online and mobile property for executives and influencers in the entertainment, advertising and media industries. Early in his career, Andrews served as a senior executive at Columbia Records, where he pioneered online marketing efforts. In the late 1990s, he created Soul Purpose, an influential e-mail newsletter about the entertainment and advertising industries, which was sold to new-media company Urban Box Office. The sale, and subsequent success of the newsletter, earned Andrews recognition in The Wall Street Journal, NBC, Daily Variety, and Billboard.

 

With over 11 years of management experience in the online space, Kilroy has held director level positions for such companies as MTV.com, Vizy Interactive, publicly traded Alloy Inc. and Burson-Marsteller. Prior to joining Ketchum, he served as director of technology at Innovation Ads, where he led the development of the company’s lead management software. In these positions, he has directed large-scale interactive programs for clients such as Johnson & Johnson, SoBe Beverages (PepsiCo), and Solomon Smith Barney. He is currently a member of the Interactive Advertising Bureau and the Direct Marketing Association.

 

A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty areas that include Concentric Communications (experiential marketing, events and meetings), Ketchum Entertainment Marketing, Ketchum Global Research, Ketchum Sports Network, Stromberg Consulting (change management and workplace communications) and The Washington Group (lobbying and government relations), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.

 

 

 

 

New York, Aug. 6, 2007 - Ketchum, a leading marketing and corporate communications firm, announced today a new apparel marketing initiative, Fashion Interactive 2.0. Led by fashion marketing innovators Roy Edmondson and Jeff Danzer, this offering provides a unique combination of traditional and nontraditional marketing tools to the apparel business.

 

Taking its cue from Web 2.0, Fashion Interactive 2.0 combines traditional marketing communications with new media tactics that harness the power of social networks, blogging, online relationships, word-of-mouth and experiential marketing.

 

Edmondson, Senior Vice President, Global Brand Marketing Practice, and Danzer, who joins Ketchum to launch this offering as Vice President and Group Manager, Apparel, will direct communications campaigns designed to reach and engage today’s digital consumers. Using Ketchum’s newly developed proprietary program that proactively harnesses the power of social networks, such as MySpace and Facebook, the group will provide a completely measurable communications platform that encourages consumers to become brand evangelists as never before.

 

Fashion Interactive 2.0 also will utilize the powers of the agency’s global resources, including its interactive capabilities and Ketchum and Omnicom Group’s word-of-mouth marketing firm, Zócalo Group. The initiative aligns with the agency’s work with European beauty and fashion clients.

 

“Roy and Jeff have proven success at enhancing relationships between brands and their target consumers. In the changing media landscape, they will be able to help brands harness the power of interactive media while strategically aligning programs with traditional tactics to create brand ambassadors,” said Barri Rafferty, Partner and Director, New York.

 

Edmondson and Danzer possess more than 30 years of combined experience in the fashion industry. Prior to joining Ketchum, Edmondson served as Director of Global Marketing at Levi Strauss and Vice President of Marketing at Rocawear. Danzer, who was named a “Marketer of the Next Generation” by Brandweek, is best known as the brand architect behind 2(x)ist, founder of PL>Y Underwear (and the inventor of the iBoxer), and the executive responsible for brokering Donald Trump’s Signature dress-shirt and tie deal with Phillips-Van Heusen.

 

A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty areas that include Concentric Communications (experiential marketing, events and meetings), Ketchum Entertainment Marketing, Ketchum Global Research, Ketchum Sports Network, Stromberg Consulting (change management and workplace communications) and The Washington Group (lobbying and government relations), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.