new media

Diet Dr Pepper Uses “Memes” and Matrimony to Reach Women Consumers
Debra Forman
Gianni Catalfamo
Zócalo Group Unveils Digital Footprint Index to Help Brands Better Understand, Measure and Accelerate Social Media Engagement
Ketchum Conducts Survey of Women Bloggers: Can We Talk?
Ketchum Greater China Promotes Darby Doll to General Manager of Shanghai
Ketchum and Häagen-Dazs Brand Win One of the First PR Lions Awards at the Cannes International Advertising Festival
Fernando Rizo Appointed to Head of Digital Media, Ketchum London
Ketchum Dominates First-Ever PR Category at Clio Awards
Jonathan Kopp

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"Today’s process is participatory in nature. It no longer is about top-down broadcasting of messages but bottom-up network effect and community dynamics–- it is a dialogue, a conversation."

— Ray Kotcher, CEO of Ketchum