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Using Guerrilla Tactics to Launch Geek Squad Nationwide with Best Buy
Putting the Genographic Project on the Map
Paul Rand
Nicholas Scibetta
Gary Seltzer
John Cassese
Dale Bornstein
Esty Pujadas
Zocalo Group
Concentric Communications

"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

— Philip Kotler, professor and author of Marketing Management