1998

1998 Awards
The Rust Belt Revolution: Communicating the Economic Renaissance of PA
Telefile -- Ten Minute Taxes
Putting America's Oldest Theme Park Back on the Map
VISA "Read Me A Story" Addressing America's Reading Crisis
Launching a New Concept in Girls' Entertainment
Activa TM Tremor Control Therapy "Stop the Shaking"
The Next ALAR; Lead in Calcium Deposits
The Word of Mouth about Denavir TM
Changing the Way We Pay

"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

— Philip Kotler, professor and author of Marketing Management