1999

1999 Awards
Hot Study: Turning Up the Heat on High Blood Pressure
Defending FedEx's Reliability: Absolutely, Positively
Making the Supply Chain Revolve Around PLANET
Ketchum Goes Primetime: The Introduction of 1999 Employee Benefits
Maxwell House Build A Home America
Viral Hepatitis: An Epidemic in the Making?
Get Into the Home Safety Zone
Something to Hold Onto When You're Ready to Let Go
The Cholesterol Low Down

"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

— Philip Kotler, professor and author of Marketing Management