Digital Footprint Index

Society for New Communications Research Recognizes Zócalo Group for its Digital Footprint Index
Zócalo Group Unveils Digital Footprint Index to Help Brands Better Understand, Measure and Accelerate Social Media Engagement

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"Today’s personal media don’t just allow two-way interaction – they demand it – and this is the cornerstone of the new age of the creator. This is truly a revolution without bystanders."

— Paul Saffo, director of the Institute for the Future

Digital Footprint Index

Society for New Communications Research Recognizes Zócalo Group for its Digital Footprint Index

Zócalo Group Unveils Digital Footprint Index to Help Brands Better Understand, Measure and Accelerate Social Media Engagement