Ann Wool
Partner and Managing Director, Ketchum Sports & Entertainment
Few things can drive mass market trends and stimulate online and offline “water cooler” chatter as well as entertainment and sports. Connecting those pop culture trends – movies, music or sports -- with an opportunity to tell a brand story is what we love to do. We are passionate about building relationships between brands and target-right celebrities and film, television, sports and music properties in a way that amplifies a brand message effectively and organically.
Our game-changing team has relationships in all areas of sports and entertainment, from the leagues to the influential media, to the movie studios and TV networks, to the top talent brokers in Hollywood. Our insights and insider knowledge enable us to pinpoint the right partners and alliances to drive emotional connections with consumers and target audiences.
We’re unconventional. We’re big thinkers. And we’re deeply committed to identifying clever and unexpected ways to give our clients a competitive advantage. That’s our sport and we love it!
Meet our leadership team:
Ann Wool
Partner and Managing Director, Ketchum Sports & Entertainment
“Asking why is my sport . . . why would a brand like that idea, why will it achieve the marketing goals, why will it resonate with its target audience; why is it a smarter investment than ANY other idea in the sports and entertainment playbook, why will it move the needle better than any other program . . . why, why, why! Asking why relentlessly forces us to get closer to a perfect program that will delight our clients.”
Kerry Ruggieri
Vice President and Group Director, Sports
“Sports are the universal connector. No matter where you live or work in the world, sports are responsible for creating some of the best moments of our lives. But that doesn’t mean they 'work' for every brand or message – and it’s our job to be real about that. Oftentimes, we must look beyond the field to find the behind-the-scenes story or moment that will truly make a connection with your audience – and that’s our specialty.”
Shawn McBride
Vice President, Director of Client Service, Sports
“Globally to locally, sports provide an opportunity for brands to engage with consumers’ passion. The key to success, however, is credibility. Avid fans recognize an inauthentic approach, which is why we always consider the mindset of our target consumer. In a rapidly changing media marketplace, our messaging needs to not only be aligned with the focus of consumers’ attention, but also integrated into the storyline.”
Courtney Leddy
Vice President and Director of Client Service, Entertainment
“Celebrities, regardless of their accomplishments or achievements on a field or a screen, fascinate today’s consumers and, more importantly, impact their purchases. There is no task more daunting yet gratifying than identifying that ‘perfect’ personality for a client — finding the one who will influence their consumer to chose their product over the competitors through a variety of different ‘roles.’ The reward comes when the campaign is completed and those involved are able to clearly see the positive impact the celebrity had on changing the mindset of a consumer. It makes those long searches seem a little bit shorter.”
Claire Castillo
Vice President, Account Supervisor of Brand Integration
“Consumers are passionate about their entertainment -- what they consume and how they consume it. Whether it is an inspiring television show about real people finally losing that extra weight, a film featuring a couple taking time out from their busy lives to reconnect on a much needed vacation, or a sexy musician rocking the newest denim label in her latest music video, entertainment evokes an emotional response. It is our job as marketers to harness that emotional response and turn it into a call to action to ultimately drive sales. These days, there are limitless ways to reach consumers via social media, mobile technologies, retail, etc. We identify opportunities that go beyond the initial exposure and that can be extended into the lifestyles and hearts of our clients’ consumers.”
Here's what we do:
Talent Engagement
Entertainment PR and Events
Brand Integration
Sports Marketing and PR
Contract negotiations with celebrities, athletes, actors and experts
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