The world of sports offers the drama of human competition, the inspiration of great athletic performance and the emotion of fans -- ingredients for casting a brand or product or organization in a unique light. And with the vast changes affecting media today, the sports universe remains among the few channels where consumers can be reached on a mass scale.
Building Brand Reputation and Consumer Loyalty Through Sports
Ketchum Sports helps companies leverage this channel, cutting through the clutter of traditional marketing messages to connect brand messages with the gifted performances, unique personalities and unpredictable outcomes of the sports world and the vivid ideas and emotions they spark.
We employ a diversified team of seasoned sports-marketing and PR professionals who have honed their skills with some of the world's biggest brands along with a comprehensive portfolio of traditional and specialized marketing and media relations services. In this way, we help companies translate marketing goals into effective communications strategies that ensure a brand grabs attention in the marketplace.
Sports Sponsorship
Ketchum Sports playground embraces the vast sports world, including the Olympics, NASCAR, NFL and college football, AVP, MLS, MLB, MiLB, PGA TOUR, USGA and USTA. Through these sports, we have helped such industry leaders as FedEx, IBM, Kleenex, GAZPROM, Lenovo and Dr Pepper leverage the power of the competitive $8 billion-plus-a-year sports-marketing industry to launch, build and sustain their brands.
Athlete Talent Buying
Ketchum Sports also has the capabilities to contract athletes from a wide range of sports to serve as spokespeople for new as well as existing clients. Through our relationships with individual sports leagues, agents, and in some cases, athletes themselves, we can identify the right athlete for a program or client and effectively see the partnership through -- from research, to negotiating the contract, to staffing the event or media day, to providing the account team with flawless execution.
With skills in all facets of event marketing and sports promotions, the talent and resources of seasoned media relations specialists, and experience with the world's leading sports events and celebrities, Ketchum Sports provides a complete and compelling solution for companies looking to communicate their messages through the exhilaration of the sports world.
Keywords :