Speeches

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Ketchum leaders speak on a wide range of public relations and communications topics. Below are just a few of the speeches that members of Ketchum have recently delivered.

 

Public Relations Without Borders--

In a speech for the Global Alliance for Public Relations and Communication Management 2011 Annual General Meeting, hosted by the Portuguese Association for Corporate Communication (APCE) in May 2011, Ketchum Senior Counsel John Paluszek explains how public relations has now truly come into its own as a global profession.

 
From Caps to Clicks: PR and the Power of Connection--

In a speech made before the International Public Relations Association 2010 Public Relations World Congress in Lima, Peru, Jon Higgins, Ketchum Senior Partner and CEO, International, discusses the new critical role of public relations in making connections between a client and all its stakeholdersin a world that is increasingly complex, varied, and always switched on.

 
Council of Public Relations Firms 2009 Critical Issues Forum--

In a speech as outgoing Chairman of the Council of Public Relations Firms at the organization's Critical Issues Forum conference in October 2009, Ketchum Senior Partner and CEO Ray Kotcher reflects on the major events of the two years of his chairmanship and the major challenges and opportunities for the Council in the years ahead.

 
Transparency, Collaboration and Public Service: Three Opportunities for Public Relations as a Global Profession--

In a speech at the Center for Global Public Relations at the University of North Carolina, Charlotte, in February 2009, Ketchum Senior Counsel John Paluszek discusses how transparency, collaboration and public service represent three of the biggest opportunities for public relations.

 
Transparency: The Lingua Franca of Communications in an Interconnected World--

Ketchum Senior Counsel John Paluszek explains how transparency has become the new order of the day in an increasingly interconnected world, in a commencement speech at the Unversity of Lugano in November 2008.

 
Dancing Backward in High Heels: Communication Challenges for Rapidly-Developing Economies--

In a speech before the International Public Relations Association 2008 World Congress in Beijing, Ketchum Senior Partner and CEO Ray Kotcher discusses how the rules of competition and communication are changing rapidly in a way that every company needs to pay attention to, if it is to stay around in today’s global marketplace.

 
In a Facebook World, Face-to-Face Is Still Important--

David Drobis, Chairman Emeritus of Ketchum and former CEO of Ketchum, reflects on the course of his public relations career on the occasion of being selected the recipient of the 2008 Hall of Fame Award by the Arthur W. Page Society, a professional association composed of the chief communications officers of the world's largest corporations and CEOs of the world's largest public relations agencies.

 
The Future of Public Relations: It’s A Big, Inviting World Out There!--

Ketchum Senior Counsel John Paluszek shares his perspectives on the future of public relations in an address to the Florida Public Relations Association at its annual conference in August 2008.

 
United Nations Global Compact U.S. Network Meeting: “Business and Human Rights”--

In a capstone address before the United Nations Global Compact U.S. network at Harvard University Business School in April 2008, Ketchum Senior Counsel John Paluszek introduces a new report titled “Embedding Human Rights in Business Practice” that speaks to the "why,” the "what” and the "how” of human rights and business.

 
Remarks on the 20th Anniversary of Ketchum Estratégia--

Ketchum CEO and Senior Partner Ray Kotcher speaks on the challenges and opportunities of six major trends shaping today's media landscape, on the occasion of the 20th anniversary of Ketchum's Brazil office.

 
Public Relations, the Global Profession--

On Nov. 15, 2007, Ketchum Senior Counsel John Paluszek was the featured speaker at the 29 th annual Vernon C. Schranz Lectureship at Ball State University, where he addressed how public relations has arguably become a global profession because it functions in the public interest in virtually every part of the world.

 
U.S “Propaganda” at Home and Abroad--
On Aug. 9, 2007, Ketchum Senior Counsel John Paluszek shared his perspectives on the responsibility of the U.S. government to communicate ethically as part of a panel titled “U.S. ‘Propaganda’ at Home and Abroad: Competition and Conflict Among Government Officials, the News Media and Public Relations Professionals” at the Association for Education in Journalism and Mass Communication Annual Convention in Washington, D.C.
 
Planning an Effective PR Strategy--

At a March 2007 Chartered Institute of Public Relations (CIPR) conference in London, Ketchum London CEO David Gallagher and Ketchum London Planning Director Ruth Yearley examined the core components of a PR strategy, the do's and don'ts of formulating a strategy, and how to select the best people for the strategy process.

 
PRSA Chicago Leadership Reception Honoring Ray Kotcher--

At a Dec. 13, 2006, event in which he was honored by the Chicago PRSA Chapter as a “PR legend,” Ketchum Senior Partner and CEO Ray Kotcher outlined seven major public relations headlines from 2006.

 
Association of Management Consulting Firms Annual Meeting--

At the 2006 annual meeting of the Association of Management Consulting Firms at the Harvard Club in New York City, Ketchum Senior Partner and CEO Ray Kotcher shared five lessons for helping companies address major change.

 
Journey to the West: How Chinese Companies Can Successfully Engage With Stakeholders and the Media in the U.S. and Europe--

At a June 22, 2006, award ceremony for the China International Public Relations Association, Ketchum CEO Ray Kotcher discussed trends, issues and opportunities for Chinese businesses in working with Western companies.

 
Join the Conversation--

In a May 14, 2006, commencement address to the Boston University College of Communication class of 2006, Ketchum CEO Ray Kotcher explains how new technologies are engendering new global dialogues and opportunities.

 
 
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