Social Marketing

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Social Marketing

Successful social marketing strategies can change the way we think, feel and behave. Multiple influences shape today’s attitudes and behaviors. To reach the public, you need solid social marketing approaches. Sound research. And smart communications strategies.

Ketchum Social Marketing is unique in its ability to shape complex, large-scale public education campaigns critical to the nation's well-being. We understand what motivates our audiences. And we know how to reach them where they work and live. This is how we create winning strategies for a wide range of successful social marketing and government communications campaigns:

  • Created award-winning program that shined the media spotlight on human trafficking (U.S. Department of Health and Human Services)
  • Led campaign to launch the CMS Prescription Drug Benefit, resulting in 90 percent of seniors enrolled in a coverage plan (Centers for Medicare & Medicaid Services)
  • Helped educate Americans about the digital TV transition (FCC and the National Telecommunications and Information Administration)

Our in-house research team delivers deep insights on the audience, environment, and media landscape. Through analysis, careful audience segmentation and messaging, and a network of partner relationships, we have the skill and the experience to help organizations drive changes in societal attitudes and behaviors.