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New York, June 9, 2006 – Last evening, Ketchum, a leading global public relations firm, and its clients were awarded four Silver Anvil awards at the annual Public Relations Society of America (PRSA) ceremony recognizing the best in strategic public relations planning and execution. In addition, Ketchum was honored with six Awards of Excellence, which are presented to finalists whose entries are judged to be of Silver Anvil quality but are not awarded a Silver Anvil.
Ketchum has won a total of 96 Silver Anvils – more than any other public relations agency – since the competition began in 1946. The ceremony, held every June in New York City, recognized outstanding work from 2005 that demonstrates creativity, skillfulness and resourcefulness, and meets the highest standards of four phases of a public relations program: research, planning, execution and evaluation. A panel of 150 judges chose the award-winning programs from the 754 entries in this year’s competition.
“We are honored to receive recognition for the work we do in partnership with our clients,” said Raymond L. Kotcher, Chief Executive Officer and Senior Partner of Ketchum. “We are committed to helping our clients attain their business goals. We continually strive to exceed the criteria for Silver Anvils by producing creative, strategic research-based programs that produce results. We are honored that our work with clients continues to receive this kind of recognition, and we thank our clients for their continued partnership and their placement of trust in us."
Ketchum received three Silver Anvils for programs with Kodak and a fourth for work with Federated Department Stores. Colleagues from around the Ketchum network, including offices in New York and Atlanta, as well as Concentric Communications, a unit of Ketchum, created and executed these award-winning programs with a best-teams approach. The winners:
Silver Anvils
Global Communications
Eastman Kodak Company
"Cutting the Cord: Kodak Leads the Wireless Revolution"
Ketchum New York, Ketchum South (Atlanta and Dallas) and Concentric Communications
Events and Observances (More than Seven Days), Business-Products
Eastman Kodak Company
"Digital Trailblazing: Kodak Pops Up in Unexpected Places"
Ketchum New York, Ketchum Atlanta and Concentric Communications
Reputation/Brand Management, Business-Companies with sales of more than $500 million
Eastman Kodak Company
"Redefining the 'Kodak Moment': Iconic Brand Develops into Picture of Innovation"
Ketchum New York and Ketchum Atlanta
Investor Relations, Companies with sales of more than $500 million
Federated Department Stores
"Creating the Department Store of the Future: Federated Department Stores' Acquisition of May Company"
Ketchum New York
Awards of Excellence
These four Silver Anvils add to the agency’s roster of award wins for 2006. To date, Ketchum has won 34 awards in North America and Europe for outstanding client work. Ketchum is also nominated for eight CIPRA (China International Public Relations Association) awards. Winners will be announced on Saturday, June 24.
Marketing Consumer Services, Healthcare Services
Aetna
"Plan for Your Health: Reachable, Teachable Moments"
Ketchum Washington, D.C.
Integrated Communications, Consumer Products
ConAgra Foods
"Battle of the PAM-azing Grillers"
Ketchum Chicago
Marketing Business-to-Business Products
ConAgra Foods
"New School Lunch Offerings with Ultragrain Win: Proving Kids Love Whole Grains a Whole Lot"
Ketchum Chicago
Events and Observances (Seven or Fewer Days), Business-Products
Eastman Kodak Company
"Capturing Attention at CES 2006: Kodak Cements Itself as Consumer Electronics Leader"
Ketchum New York
Events and Observances (More than Seven Days), Business-Services
FedEx and the National Christmas Tree Association
"Answering the Call to Duty: Delivering Holiday Cheer to American Troops and Their Families"
Ketchum Washington, D.C.
Marketing Consumer Products, Other (categories not elsewhere defined)
Hyundai Motor America
"A Hyundai Like You've Never Seen Before"
Ketchum West (San Francisco and Los Angeles)
These four Silver Anvils add to the agency’s roster of award wins for 2006. To date, Ketchum has won 34 awards in North America and Europe for outstanding client work. Ketchum is also nominated for eight CIPRA (China International Public Relations Association) awards. Winners will be announced on Saturday, June 24.
About Ketchum
An innovator in communication since 1923, Ketchum delivers seamless service around the globe through its 23 offices and 47 affiliates in North America, Europe, Asia Pacific and Latin America. With its five global practices, Brand Marketing, Corporate Communications, Healthcare, Food and Nutrition, and Technology, Ketchum offers clients a unique breadth and depth of marketing and corporate communications expertise. Ketchum is a unit of Omnicom Group Inc. (NYSE: OMC; www.omnicomgroup.com). Additional information on Ketchum, its award-winning work, and past press releases can be found at www.ketchum.com.
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