Ketchum and its clients have been named finalists for seven 2008 Public Relations Society of America Silver Anvil awards.
The Silver Anvil, symbolizing the forging of public opinion, is annually awarded to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. In the more than 50 years that these citations have been made, over 1,000 organizations have been awarded Silver Anvils for excellence in public relations. Silver Anvil awards recognize complete programs incorporating sound research, planning, execution and evaluation.
This year’s winners will be announced at PRSA’s Silver Anvil Evening on June 5 at the Equitable Center in New York City.
Ketchum 2008 Silver Anvil Award Finalists
Public Affairs: Business
“Saying ‘No!’ to US Airways’ Hostile Takeover Bid: The Campaign to 'Keep Delta My Delta'"
Delta Air Lines with Ketchum
Marketing Consumer Products: Technology
"ThINK...Before You Ink! Kodak Revolutionizes the Inkjet Industry"
Eastman Kodak Company with Ketchum
Events and Observances: Business Products
"'Live from New York!' Kodak Revolutionizes the Inkjet Industry"
Eastman Kodak Company with Ketchum
Global Communications
"ThINK . . . Before You Ink! Kodak Revolutionizes the Inkjet Industry"
Eastman Kodak Company with Ketchum
Marketing Business-to-Business: Products
"Building Strawberry Innovators One Chef at a Time"
California Strawberry Commission with Ketchum
Marketing Business-to-Business: Products
"Toshiba's Aquilion ONE Launch: Revolutionizing Healthcare in a Single Rotation"
Toshiba America Medical Systems with Ketchum
Reputation/Brand Management: Business, Companies with Sales Over $10 Billion
"From Junk Food to Good-For-You-Food: Building Advocates to Change the Perception of Frito-Lay Snacks"
Frito-Lay with Ketchum and Zócalo Group
