Expertise

At Ketchum we’re in business to change the way people think. To think of amazing ideas that can’t help but get noticed, and execute them flawlessly to make sure we make an impact on how our clients’ brands are perceived in the market.

In order to deliver the right team and ensure award-winning results for our clients, we depend on the deep expertise and diversity of our practices and specialty services.

Each of Ketchum’s five practice areas – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – covers a different part of the public relations and marketing terrain, but they share a few key traits that set us apart: a cross-practices, cross-continents “best teams” approach, deep subject matter expertise, and a passion for creating exceptional communications programs that rise above the noise. 

Ketchum’s specialties are just that – highly specialized service areas that help clients solve very specific challenges. These range from entertainment marketing and sports and event marketing to services that target specific demographics or communications issues. Other specialties include helping clients with lobbying or changing organizational behavior, and providing research and interactive services. The sum of all these parts is a single global agency that can meet an infinite number of communications needs.