Consumer-driven healthcare. Demands for transparency. Competition from unlikely places. All playing out in a highly regulated environment – that is the landscape that must be navigated by firms competing in today’s healthcare industry.
In every major international market, Ketchum is helping pharmaceutical firms, hospitals, medical associations and medical device manufacturers navigate this complex environment. Our communications programs draw on Ketchum’s broad global reach and expertise in media relations, issues management and brand marketing and communications, as well as related specialties like diet and nutrition and health and beauty.
One of the reasons that many leading healthcare companies and most of the top 10 pharmaceutical firms choose to work with Ketchum is our unmatched ability to assemble teams combining global talent with “feet on the street” specialists who are fluent in the local language and healthcare environment.
Our award-winning campaigns span a range of therapeutic categories, including women’s health, HIV/AIDS, oncology, ophthalmology and cardiology. Although we like to dive deep into the science of healthcare, we see the big picture, too. As part of that larger healthcare landscape, Ketchum is one of the few agencies that can assemble networks of external influencers and “voice of the customer” participants – regulators, healthcare services providers and consumers – for a valuable outsider’s view of our clients’ brands.
Ketchum’s passion for healthcare issues goes beyond conventional client-agency relationships. Our belief in the urgent need to improve world health is put into action through pro bono services around the globe. For example, Ketchum works with the World Economic Forum’s Global Health Initiative to help them combat AIDS, TB and malaria in developing countries.
Healthcare companies and associations transform lives. Ketchum’s deep understanding of this complex industry and global collaborative community ensures that our clients have a strong voice in the worldwide dialogue about healthcare and its power to change people’s lives.
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