Body Text
Contact:
Annie Godwin
646-935-4168
annie.godwin@ketchum.com
New York, May 10, 2006 - Ketchum, a leading global public relations firm, was honored with four gold and two silver SABRE awards for outstanding client work at last evening’s 2005 U.S. SABRE awards ceremony, hosted by The Holmes Group and held at the Sheraton New York Hotel and Towers.
New York, May 10, 2006 - Ketchum, a leading global public relations firm, was honored with four gold and two silver SABRE awards for outstanding client work at last evening’s 2005 U.S. SABRE awards ceremony, hosted by The Holmes Group and held at the Sheraton New York Hotel and Towers.
"I am very proud of these awards," said Raymond L. Kotcher, Senior Partner and Chief Executive Officer of Ketchum. "The SABRE competitive field is renowned, and the recognition that our clients – and the work our people do in partnership with them – have received is both prestigious and gratifying."
Ketchum and its clients received SABRE awards for programs with Best Buy/Geek Squad; Chase Bank U.S.A., N.A., and Visa U.S.A.; Federated Department Stores; Merial; the National Geographic Society and IBM; and the State of Connecticut. Colleagues from offices around the Ketchum network, including China, Germany, London, Los Angeles, New York, Paris, San Francisco, Washington, D.C., and The Washington Group, created and developed these award-winning programs. The winners:
Gold Winners
Business-to-Consumer Marketing (New Product)
“Chase Credit Cards with ‘blink’”
Chase Bank U.S.A., N.A., and Visa U.S.A. with Ketchum West
Change Management
“Creating the Department Store of the Future: Federated Department Store''s Acquisition of May Company”
Federated Department Stores with Ketchum
International
“Putting The Genographic Project On the Map”
National Geographic Society and IBM with Ketchum
Public Affairs (Federal Government)
“Saving SUBASE New London: Submarine Center of Excellence Targeted for Closure”
State of Connecticut with Ketchum Public Affairs
Silver Winners
Internet Site
“Geek Squad Rescues Star Wars Fans from ‘Prequel-itis’: The Geeksquad.com ''Absentee Kit''”
Best Buy with Ketchum and GMR Marketing, LLC
Pet Products
“Paw & Order: Hollywood Meets Animal Health”
Merial with Ketchum and Ketchum Entertainment Marketing
SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Gold SABREs recognize the best programs in specific brand-building and reputation-management categories, Silver SABREs recognize the best programs in specific industries, and Bronze SABREs recognize excellence in technical aspects of communication.
In addition to the award wins, Ketchum was proud to be nominated as a finalist in the following categories:
Gold Finalists
Change Management
“’Getting to Know Lenovo’ Day One: The Creation of a Global PC Leader”
Lenovo Group with Ketchum
Employee Communications
“The Bucket Brigade: Creating Employee Loyalty through Corporate Philanthropy”
Fireman''s Fund Insurance Company with Ketchum
Special Event (More Than Seven Days)
“Digital Trailblazing - Kodak Pops Up in Unexpected Places”
Eastman Kodak with Ketchum and Concentric Communications
Silver Finalists
Food Service
“New School Lunch Offerings with Ultragrain Win - Proving Kids Love Whole Grains a Whole Lot”
ConAgra Foods with Ketchum
Household Products
“SCOTT Common Sense Tour”
Kimberly-Clark with Ketchum
Pharmaceutical Rx
“Showing People with Overactive Bladders Where to Stop When They Need to Go”
Novartis Pharmaceutical Corporation with Ketchum
Technology: Hardware
“Target: Bloggers - Nokia 770 Internet Tablet U.S. Launch”
Nokia with Ketchum
Bronze Finalist
Trade Show
“Paw & Order: Hollywood Meets Animal Health”
Merial with Ketchum and Ketchum Entertainment Marketing
About The Holmes Group
The Holmes Group exists to provide competitive insight and intelligence to public relations professionals. Products include consulting services, customized research, industry white papers, a weekly newsletter, The Holmes Report, and a comprehensive website, www.holmesreport.com. The Holmes Report is created for public relations professionals and offers industry news articles on new developments in the field and the trends and issues facing public relations professionals today and tomorrow.
About Ketchum
An innovator in communication since 1923, Ketchum delivers seamless service around the globe through its 23 offices and 44 affiliates and associates in North America, Europe, Asia Pacific and Latin America. With its five global practice areas – Brand Marketing, Corporate Communications, Healthcare, Food & Nutrition, and Technology – Ketchum offers clients a unique breadth and depth of marketing and corporate communications expertise. A leading global public relations firm and the PRWeek 2002 Agency of the Year, Ketchum is a unit of Omnicom Group Inc. (NYSE: OMC; www.omnicomgroup.com). Additional information on Ketchum, its award-winning work, and past news releases can be found at www.ketchum.com.
Keywords :