David Rockland Presents at Second Annual PR Measurement Summit on March 31 and April 1
Submitted by admin on Fri, 2008-03-28 00:07.
Short Description
David Rockland will lead two presentations and one panel discussion at the Second Annual PR Measurement Summit in Dubai, United Arab Emirates.
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On March 31 and April 1, Dr. David Rockland, Ketchum Partner and Managing Director of Global Research and Interactive Communications, will lead the presentations “How to Write and Measure Communications Goals” and “How to Measure Public Relations ROI” and will moderate the panel “How to Evaluate PR Performance in a Diversified Global Holding Group” at the Second Annual PR Measurement Summit in Dubai, United Arab Emirates.
The second Middle East Measurement summit provides a forum for information, knowledge sharing and best practice in all matters related to research and evaluation of media coverage and related communication issues. It comprises expert presentations and discussions among leading professionals from the marketing and public relations industry designed to help communication executives better position public relations programs as strategic and demonstrate the value of public relations to a client's or organization’s bottom line.
Events:
“How to Write and Measure Communications Goals,” “How to Measure Public Relations ROI” and "How to Evaluate PR Performance in a Diversified Global Holding Group”
Speakers:
David Rockland, Ph.D., Ketchum Partner and Managing Director of Global Research and Interactive Communications
Time:
March 31, 11 a.m.-12 p.m., and 1:30-2:30 p.m; April 1, 10-11 a.m.
On March 31 and April 1, Dr. David Rockland, Ketchum Partner and Managing Director of Global Research and Interactive Communications, will lead the presentations “How to Write and Measure Communications Goals” and “How to Measure Public Relations ROI” and will moderate the panel “How to Evaluate PR Performance in a Diversified Global Holding Group” at the Second Annual PR Measurement Summit in Dubai, United Arab Emirates.