Media Survey

For three years in a row, Ketchum’s Global Research Network and Global Media Network have partnered with the University of Southern California’s Annenberg Strategic Public Relations Center on a global survey measuring media consumption habits among consumers, communications professionals and influencers in the U.S., the U.K., Brazil, Russia, India and China. Below are links to more information on each of the last two surveys, including the news releases announcing the results; articles and interviews with media and marketing professionals who share insights on the survey data; the questionnaires for each audience; the methodology; and the leaders to contact for more information.