Leadership

 

A member of Ketchum since 2000, David is responsible for Ketchum’s research products and services, and developing innovative approaches to measurement for Ketchum globally. David was the chairman of the International Public Relations Commission on PR Measurement and Evaluation from 2007 to 2008, and he has served as Chairman of the Congressional Sportsmen’s Foundation, which supports the largest Caucus on Capitol Hill. He was recently elected to the board of the International Association for Measurement and Evaluation of Communication. In this role, he spearheaded the development of the Barcelona Principles, the international standard for PR measurement. He holds a Ph.D. in natural resource economics from the University of Delaware, and has held teaching roles at Rutgers and the University of Maryland. 

 

With 15 years of experience as a market and communication researcher, Mary Elizabeth is responsible for the overall management of Research and counsels client on how to best use research methods in communications planning and measurement. As a counselor, she works with clients on how to make the best use research methods to develop strategic communication strategies and measure the impact of communications, and she oversees the development, management, implementation and analysis of various qualitative and quantitative research projects.

 

Don is Senior Vice President of Digital and Social Media Research for Ketchum. He is a member of the Measurement Commission of the Institute for Public Relations, and he has counseled and completed research and measurement projects for numerous companies, including BMW, Gatorade, Dell, Johnson & Johnson, Bayer, and RadioShack. Don is a frequent speaker on public relations and social media measurement and ROI, and he is a former adjunct professor at the University of North Texas, teaching mass communications research. He holds a B.S. in industrial engineering and operations research from Syracuse University and an MBA from the University of Dallas.