Ketchum Pleon has a well-established research unit that provides the necessary information and the appropriate tools and methods to plan, measure and evaluate the efficiency and effectiveness of corporate communications. Our integrated approach, combining market research with communications expertise, sets us apart from other agencies.
We offer a wide range of research services. We assist in media monitoring with electronic press reviews, digital Internet monitoring, e-mail news tickers and TV monitoring. Our analysts are adept in developing company and sector-specific profiles. Moreover, we help our clients with market and opinion research through quick polls, journalist surveys and image and reputation analyses. We also conduct media resonance analyses to gauge the effectiveness of communication strategy.
With our advanced Performedia tool, we are able to measure and quantify the impact and ROI on business figures (e.g., sales volumes) of different communication activities and integrated communication programs using statistical modeling.
We can also assist our clients in developing research proposals for their customers or to support their new business activities.
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