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Ketchum ranks among the world's leading public relations agencies. See the Ketchum leaders who have recently been featured in the media and contributed articles for the media.

 

The Suggestion Box Ate My Idea: Making Crowdsourcing Actionable--

In an August 2009 article posted on the blog The Huffington Post, Daniel Dworkin, Associate Consultant at Stromberg Consulting, Ketchum's employee engagement and change management consultancy, goes over several new social media technologies that enable "crowdsourcing" -- the capability for organizations to sift through numerous ideas and questions to determine what's most important to their employees and customers.

 
Ray Kotcher Selected as One of Top 25 Industry Leaders in PRWeek's 2009 PR Power List--

PRWeek's senior editors profile Ketchum CEO Ray Kotcher as one of the top 25 industry leaders in PRWeek's annual PR Power List.

 
Making the Right Moves--

In an interview from the May 2009 issue of PR Tactics, Ron Culp, Partner and Managing Director of Ketchum Midwest and creator of the PR career-advice blog Culpwrit, shares his insights on networking, mentoring and managing a PR career amid a global recession. (Reprinted with permission from the May 2009 issue of PR Tactics. Copyright 2009 Public Relations Society of America.)

 
Listen to the Multi-Minders--

In an April 2009 op-ed in Brandweek, Kelley Skoloda, Partner and Director of Ketchum's Global Brand Marketing Practice, discusses the ways in which female consumers are starting to take control of brands and provides insights on how marketers and business owners can benefit from giving up control.

 
Riding the Social Media Wave--

In an April 2009 article posted on the blog The Huffington Post, Daniel Dworkin, Associate Consultant at Stromberg Consulting, Ketchum's employee engagement and change management consultancy, discusses the challenges and rewards for organizations in using social media to engage employees.

 
PRWeek 2009 Campaign of the Year Award: Man Lives in IKEA--

Ketchum and client IKEA took home the 2009 PRWeek Award for Campaign of the Year for their "Man Lives in IKEA" campaign, for which comedian Mark Malkoff lived in a Paramus, N.J., IKEA store for one week in January 2008 and documented his adventures online and posted webisodes of his time in the store. The campaign also won PRWeek Awards for Best Corporate Branding Campaign and Best Use of Online Media.

 
In Digital Dialogue, Every Word Counts--

In a February 2009 op-ed from PRWeek magazine, Ketchum Senior Partner and New York Director Barri Rafferty comments on the opportunities and challenges for PR professionals to maintain a "digital dialogue" with their audiences. 

 
Advertising Age Selects Ketchum for 2009 "Agencies to Watch" List--

Ketchum was named as one of 10 agencies chosen for Advertising Age's 2009 "Agencies to Watch" list, a list
designed to recognize 10 agencies based on creativity in brand strategies and execution, measurable results, and new-business growth.

 
PRWeek Names Ketchum as Its Editors’ Choice, Honorable Mention, for Agency to Succeed in 2009--

Ketchum was selected for an honorable mention for agency to succeed in 2009 in PRWeek’s annual Editors’ Choice selection, an annual designation bestowed upon the top two PR agencies judged as most likely to succeed by PRWeek's editors.

 
Promise and Reality: The Obama Administration's Major Healthcare Challenges--

In a January 2009 article from Medical Marketing & Media, Ketchum North American Healthcare Practice Associate Director Nancy Hicks takes a look at some of the biggest healthcare challenges the Obama administration faces in the wake of a deepening recession, rising costs, and new technological and treatment advances.

 
New Media Terms to Know for a New Year--

In an article from PR Tactics, the monthly newsletter of the Public Relations Society of America, Ketchum Editor of Online Communications Joseph Priest takes a look at some of today's most frequently confused new media terms and how to correctly write them. (Reprinted with permission from the January 2009 issue of PR Tactics. Copyright 2009 Public Relations Society of America.)

 
The Second Decade of the Council Brings Great Promise--

In a December 2008 article from the Council of Public Relations Firms' online newsletter, The Firm Voice, Ray Kotcher, Senior Partner and CEO of Ketchum and 2008-2009 Chair of the Council of Public Relations Firms, reflects on the Council's 10th anniversary.

 
Presidential Speech: Deciphering 21st-Century Political-Speak--

Nick Ragone, Senior Vice President and Director of Ketchum's Global Media Network for New York, explains the meanings and origins of common terms used during the 2008 U.S. presidential campaign, in this October 2008 article from Real Simple magazine. 

 
New Influencers Alter Health Strategy--

Nancy Hicks, Senior Vice President and Associate Director of Ketchum's Global Healthcare Practice for North America, explains how consumers are changing the landscape of influence and democratizing health and wellness marketing, in an article for PRWeek magazine from September 2008.

 
Labor Reductions: The Communications Gauntlet--

Ketchum Senior Vice President of Crisis Management James Donnelly breaks down the challenges of and best practices for internally communicating corporate layoffs, in an article from the summer 2008 issue of The Public Relations Strategist. (Reprinted with permission from the summer 2008 issue of The Public Relations Strategist. Copyright 2008 Public Relations Society of America.)

 
Blog Pitches Entail Research, Restraint--

In an Op-Ed from an August 2008 issue of PRWeek, Margo Schneider, Account Supervisor in Ketchum's Global Technology Practice, breaks down some of the do's and don'ts that PR pros should keep in mind to earn the respect of bloggers.

 
Who Am I? Defining and Communicating Your Leadership Brand--

In an article from the August 2008 issue of PR Tactics, the monthly newsletter of the Public Relations Society of America, Ketchum New  York Director Barri Rafferty discusses the importance of articulating a leadership brand to developing leaders and building a business.

 
Sound Bite Legends Are Bad for You: Countering Clever Quips With Staying Power--

In an article from the spring issue of The Public Relations Strategist, Ketchum Senior Vice President of Crisis Management James Donnelly explains how companies can take steps to anticipate and avoid becoming victims of "sound bite legends."

 
Profiles of PR Success: Nick Ragone--

In a 2008 booklet called Profiles of PR Success: Stories of Emerging Leaders in Public Relations, Ketchum Senior Vice President and Client Development Director Nick Ragone is featured as one of 20 women and men, ages 28-40, selected as successful and emerging leaders in the field based on awards or recognition they have received or recommendations of leaders in the industry. The booklet was researched and written by University of Alabama advertising and public relations graduate students, who conducted interviews with each of the 20 professionals.

 
Health Is the New Wealth: Future Outlooks--

Dr. Cathy Kapica, Ketchum Director of Health and Wellness, explains how a new age of well-being has emerged in which family health and fitness have become status symbols, in an article from the March/April 2008 issue of Chicago Wellness Magazine.

 
What PR Professionals Can Learn From Political Branding--
Ketchum New York Director Barri Rafferty examines how the campaigns of Hillary Clinton and Barack Obama have become full-fledged branding efforts, with each working to build brand preference and loyalty that will ultimately pay off at the polls, in a May 2008 article the Public Relations Society of America's Web publication, PR Tactics and The Strategist Online.
 
PR 3.0 – The Era of Disruptive PR--

In an April 2008 article from the Council of Public Relations Firms' online newsletter, The Firm Voice, Ketchum Client Development Director Nick Ragone and Senior Media Specialist Chris Kooluris explain how an era of disruptive PR has emerged in which companies and brands are now engaging their enthusiasts and stakeholders on their terms, not a company's.

 
How More Companies Are Embracing Social Responsibility as Good Business--

In a March 2008 article from The Wall Street Journal Online, Ketchum Senior Counsel John Paluszek talks with the Journal Online about the rising importance of corporate social responsibility over the last few decades and the imperative it has become for today's companies.

 
CEO Efforts Key to Consumer Trust--

In a January 2008 PRWeek article, Ketchum North American Corporate Practice Director John Weckenmann explains how the public's opinion of CEOs is driven by their performance with the environment, ethics and employees.

 
Words to the Wise--

Ketchum Editor of Online Communications Joseph Priest reviews words that commonly confound business professionals, in an article from the January 2008 issue of PR Tactics, the monthly newsletter of the Public Relations Society of America.

 
The Crisis Simulation: A Case of Mistaken Identity--

James Donnelly, Ketchum Senior Vice President of Crisis Management, examines some misperceptions and pitfalls about the return on investment of crisis simulation exercises, in a January 2008 profile from Bulldog Reporter’s Daily ‘Dog.

 
When Issues “Go From Zero to 60” Overnight, CEO Involvement is Vital--

In an article from the December 2007 issue of the Public Affairs Council's magazine, Impact, the Director of Ketchum's North American Issues & Crisis Management Network, Chris Nelson, illuminates the importance of a CEO-supported crisis-management plan in today's always-on media world.

 
Standing Firm: Ketchum's Kotcher Chairs Council in Decennial, Details New Partnerships--
In a December 2007 profile from Bulldog Reporter’s Daily ‘Dog, Ray Kotcher, CEO of Ketchum and incoming 2008 Chair of the Council of Public Relations Firms, talks about his plans for the council and the challenges and opportunities for public relations in 2008.
 
Legacies from Legends in Public Relations--

In a 2007 booklet commemorating the 40th anniversary of the founding of the Public Relations Student Society of America, Ketchum Midwest Director Ron Culp and Ketchum Senior Counsel John Paluszek are featured as two of 40 public relations "legends" whose observations of the past and predictions for the future of public relations are profiled. The booklet was produdced by the Plank Center for Leadership in Public Relations at the University of Alabama.

 
Engaging and Developing Is Key to the Challenge--

In an article from the September/October 2007 issue of the journal Leadership in Action, Robert Burnside, Chief Learning Officer for Ketchum, and Robin Athey, Director of Organizational Performance for Deloitte Research, explore today’s diminishing talent pipeline and ways organizations can rethink their approaches to this challenge through eight employee-engagement methods.

 
Where Are the Diverse PR Practitioners?--

Ketchum Midwest Managing Director Ron Culp discusses how the public relations profession can attract a more diverse work force, in an article from the July 2007 issue of PR Tactics.

 
Five Lessons for Communicating Change--

In a March 2007 article from Management Consulting News magazine, excerpts of Ketchum CEO Ray Kotcher’s speech to the Association of Management Consulting Firms’ 2006 annual meeting at the Harvard Club in New York City were shared.

 
Davos Offers Insight on Power Shift--

In a PRWeek byline article, Ketchum Senior Partner Rob Flaherty shares his observations from his attendance at the World Economic Forum Annual Meeting in Davos, Switzerland, in January 2007.

 
Why U.K. Agencies Must Think Global--

Ketchum London CEO David Gallagher discusses London's opportunity to become a new international PR capital in a February 2007 byline article in PRWeek.

 
Ketchum CEO Ray Kotcher in China--

An August 2006 article from the China magazine Expression profiles Ketchum CEO Ray Kotcher and his views on the important issues and opportunities for Chinese businesses in working with Western companies.

 
Agencies Drawn by China's Riches--

Ketchum Senior Partner Jerry Olszewski comments on the burgeoning public relations market in China, in a July 2006 article from PRWeek’s U.K. edition.

 
London Becoming Global PR Hub--

In a July 2006 byline article in PRWeek, Ketchum London CEO David Gallagher discusses how London has emerged as a new PR capital.

 
Ray Kotcher: Committing Ourselves to Outstanding Client Service--

In the February 2006 issue of the magazine of the China International Public Relations Association (CIPRA), Ketchum CEO Ray Kotcher and Ketchum’s growth in the Chinese marketplace are profiled in a cover story.

 
Davos Puts PR Firmly on the Map--

In an Op-Ed from a February 2006 issue of PRWeek, Ketchum Global Practices Partner Rob Flaherty and Ketchum London CEO David Gallagher reflect on their attendance at the 36th annual World Economic Forum in Davos, Switzerland.

 
 


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