Published Works

In an April 2008 article from the Council of Public Relations Firms' online newsletter, The Firm Voice, Ketchum Client Development Director Nick Ragone and Senior Media Specialist Chris Kooluris explain how an era of disruptive PR has emerged in which companies and brands are now engaging their enthusiasts and stakeholders on their terms, not a company's.

In a March 2008 Op-Ed from PRWeek, Ketchum Executive Vice President and Director of Global Healthcare and Brand Advocacy Ann Moravick explains how the power of digital media is a call to action for drug companies.

In a profile from the winter issue of the newsletter of the Greater New York Dietetic Association, Ketchum Food & Nutrition Practice Account Supervisor Jaime Schwartz discusses her career and her role at Ketchum as a Registered Dietitian specializing in food and nutrition communications.

In a March 2008 article from The Wall Street Journal Online, Ketchum Senior Counsel John Paluszek talks with the Journal Online about the rising importance of corporate social responsibility over the last few decades and the imperative it has become for today's companies.

In a January 2008 PRWeek article, Ketchum North American Corporate Practice Director John Weckenmann explains how the public's opinion of CEOs is driven by their performance with the environment, ethics and employees.

Nicolas Scibetta, Global Director of Ketchum's Global Media Network, examines how communications professionals have not yet truly aligned themselves with the channels that consumers rely upon for their daily doses of information, in a January 2008 article from Bulldog Reporter’s Daily ‘Dog.

Ketchum Editor of Online Communications Joseph Priest reviews words that commonly confound business professionals, in an article from the January 2008 issue of PR Tactics, the monthly newsletter of the Public Relations Society of America.

In an article from the December 2007 issue of Communication World magazine, Ketchum Hong Kong Senior Vice President Geneviève Hilton explains how understanding cultural differences can enhance business and communication.

A profile of Ketchum Partner, Chief Information Officer and B2B Technology Practice Lead Andy Roach explores the synergy of his dual role as Ketchum CIO and Ketchum Technology Practice client leader, in a January 2008 issue of Information Systems Control Journal.

James Donnelly, Ketchum Senior Vice President of Crisis Management, examines some misperceptions and pitfalls about the return on investment of crisis simulation exercises, in a January 2008 profile from Bulldog Reporter’s Daily ‘Dog.

Allison Slotnick, Project Coordinator for Corporate and Interactive Communications at Ketchum, breaks down some of the most important findings of the 2007 Ketchum and USC Media Myths & Realities: A Public of One media usage survey, in an article from the December 2007 magazine issue of the International Public Relations Association.

In an article from the December 2007 issue of the Public Affairs Council's magazine, Impact, the Director of Ketchum's North American Issues & Crisis Management Network, Chris Nelson, illuminates the importance of a CEO-supported crisis-management plan in today's always-on media world.

In a 2007 booklet commemorating the 40th anniversary of the founding of the Public Relations Student Society of America, Ketchum Midwest Director Ron Culp and Ketchum Senior Counsel John Paluszek are featured as two of 40 public relations "legends" whose observations of the past and predictions for the future of public relations are profiled. The booklet was produdced by the Plank Center for Leadership in Public Relations at the University of Alabama.

In an article from the September/October 2007 issue of the journal Leadership in Action, Robert Burnside, Chief Learning Officer for Ketchum, and Robin Athey, Director of Organizational Performance for Deloitte Research, explore today’s diminishing talent pipeline and ways organizations can rethink their approaches to this challenge through eight employee-engagement methods.

In an article from the fall 2007 issue of The Public Relations Strategist, Ketchum Senior Counsel John Paluszek examines some of the milestones that have defined the field of public relations as well as some of the most important issues that promise to shape it in the future.

A September 2007 issue of O'Dwyer's PR Report profiles Ketchum's new apparel marketing initiative, Fashion Interactive 2.0, which combines traditional marketing with new-media tactics that harness the power of blogs, social networks and word-of-mouth marketing.

In a September 2007 article from PRWeek, Ketchum Vice President of New-Media Strategy Gur Tsabar and Senior Vice President of Consumer Technology Bob Finlayson discuss the do's and don'ts of Wikipedia editing.

Ketchum Senior New Media Specialist Josh Shabtai looks at the do's don'ts of Wikipedia for PR professionals in a September 2007 article from Medical Marketing and Media magazine.

Ketchum Midwest Managing Director Ron Culp discusses how the public relations profession can attract a more diverse work force, in an article from the July 2007 issue of PR Tactics.

In an article from the June 2007 issue of PR Tactics, three members of Ketchum Global Research Network discuss the results of a Ketchum-USC Annenberg Strategic Public Relations Center survey that spotlights six media myths and four media realities.

In a May 2007 article from the International Public Relations Association’s online magazine, Frontline, Stromberg Consulting’s Victoria Brown and Laura Romain discuss how the power of personalized media has reshaped the internal communication landscape.

Ketchum’s word-of-mouth marketing agency, Zócalo Group, is profiled in an April 23, 2007, article in The Chicago Sun-Times.

In an article from the May-June 2007 issue of Chicago Wellness Magazine, Dr. Cathy Kapica, Ketchum Director of Health and Wellness, explains some common misconceptions about sugar.

Ketchum Sports Network Director Ann Wool shares her insights on the 2007 NCAA basketball tournament, the 2008 China Olympics, working with the media, and building a PR career, in a March 2007 article from Bulldog Reporter’s Daily ‘Dog.

Ketchum Director of Health and Wellness Cathy Kapica discusses how food manufacturers sometimes enhance nutritional benefits without publicizing them, in an article from the March 2007 issue of the American Dietetic Association Times.  

In a March 2007 article from Management Consulting News magazine, excerpts of Ketchum CEO Ray Kotcher’s speech to the Association of Management Consulting Firms’ 2006 annual meeting at the Harvard Club in New York City were shared.

In some excerpts from the December 2006 issue of USP Age, a marketing-communication magazine from India, Ketchum Senior Partner Jerry Olszewski discusses some of the most important global issues and trends in public relations.

In a PRWeek byline article, Ketchum Senior Partner Rob Flaherty shares his observations from his attendance at the World Economic Forum Annual Meeting in Davos, Switzerland, in January 2007.

Ketchum London CEO David Gallagher discusses London's opportunity to become a new international PR capital in a February 2007 byline article in PRWeek.

An August 2006 article from the China magazine Expression profiles Ketchum CEO Ray Kotcher and his views on the important issues and opportunities for Chinese businesses in working with Western companies.

Ketchum Senior Partner Jerry Olszewski comments on the burgeoning public relations market in China, in a July 2006 article from PRWeek’s U.K. edition.

Ketchum Senior Counsel John Paluszek explains the tension between coporate social responsibility and short-termism in an article from the December issue of Business Social Responsibility Weekly newsletter.

In a July 2006 byline article in PRWeek, Ketchum London CEO David Gallagher discusses how London has emerged as a new PR capital.

Ketchum Senior Counsel John Paluszek reports on the complex but vital opportunity for public relations to improve living standards in underdeveloped countries, in an article from the 2006 fall issue of The Public Relations Strategist.

In the July 2006 issue of the Public Relations Society of America’s newsletter, PR Tactics, Ketchum Managing Director of Consulting Businesses Tom Barritt discusses the communications challenges of one of today’s most rapidly emerging healthcare concerns – avian flu.

Ketchum Global Research Managing Director David Rockland and Research Director Joanne Puckett answer common questions about integrating measurement programs in PR campaigns, in an article in the July 2006 issue of PR Tactics newsletter. 

In the January 2006 issue of the Central American magazine Summa, Ketchum Senior Partner Jerry Olszewski discusses the growth of online media and the transformation of the communications landscape.

In the February 2006 issue of the magazine of the China International Public Relations Association (CIPRA), Ketchum CEO Ray Kotcher and Ketchum’s growth in the Chinese marketplace are profiled in a cover story.

In an Op-Ed from a February 2006 issue of PRWeek, Ketchum Global Practices Partner Rob Flaherty and Ketchum London CEO David Gallagher reflect on their attendance at the 36th annual World Economic Forum in Davos, Switzerland.

In the October 2005 issue of the International Public Relations Association's newsletter, Frontline, Ketchum EMEA CEO Jon Higgins takes a look inside the minds of some of today’s leading thinkers on blogs.