The discipline of public affairs is an integral part of doing business – locally, nationally and internationally. In municipalities, state houses and capitals, companies are increasingly finding that success in the marketplace is dependent upon effectively navigating politics and public policy.
Ketchum Public Affairs works to harness and channel the influence of elected officials, regulators, nongovernmental organizations, influencers and the online community to help companies, associations, foundations and sovereign governments achieve their business and reputation objectives. The multinational team, with joint headquarters in Washington, Berlin, and Brussels, helps clients manage the dialogue between society, public policy and politics from the local to the international level.
We believe that the most effective public affairs campaigns complement our clients’ public policy objectives with a combination of some or all of the following elements: opinion research, third-party outreach and coalition building, grassroots and grasstops programs, political insight, traditional media relations, social media, and issue advertising. Whether the task requires using the latest technology to mobilize grassroots support, coalition building with third parties to ensure your allies are on board and on message, sophisticated media strategies and monitoring of the delivery of your message, or strategic planning followed by creative execution, Ketchum Public Affairs offers a range of services to find the right solution.
Our client counselors have worked in the White House and Congress and significant positions of influence in world capitals on political campaigns and in the news media. And our strength lies in leveraging this key asset – our people – who have the breadth and depth of relationships and experience to create and execute winning, multifaceted public affairs campaigns at the local, national and international level.
In these ways, Ketchum Public Affairs offers political expertise, business understanding and a unique competence in communications to provide clients with a greater understanding of the public policy and political landscape and an ability to leverage advocates, build consensus and shape public opinion.
Keywords :