Ketchum Public Affairs

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Once the concern of a small Washington staff, the discipline of public affairs is now an integral part of doing business – locally, nationally, and internationally. In municipalities, state houses, Washington, D.C., and foreign capitals, companies are increasingly finding that success in the marketplace is dependent on successfully navigating the public affairs arena.

An Integrated Approach to Your Campaign

The Public Affairs consultants at Ketchum believe that to be effective, a campaign must combine government relations strategies and tactics with opinion research, coalition building, grassroots programs, politics, issue advertising, and traditional public relations. This is why Ketchum assembled a group of top Public Affairs consultants led by former Congresswoman Susan Molinari, who is President of Ketchum Public Affairs and previously served in the U.S. House of Representatives.

Ketchum Public Affairs consultants offer clients sophisticated knowledge of the media, use of Web strategies, and access to local, state, and national grassroots and grasstops networks. And through The Washington Group, Ketchum’s wholly owned, full-service lobbying firm, clients have access to the best legislative and regulatory lobbying expertise and strategies.

Ketchum Public Affairs is a full-service practice with consultants who have worked in the White House, Congress, federal agencies, state governments, trade associations, political campaigns, the media, academia, and throughout other influential organizations.

For companies and corporations, for government agencies and not-for-profit organizations, for trade associations and professional societies, Ketchum's consultants have the expertise and experience to turn a public affairs challenge into a success story. The Ketchum Public Affairs commitment to clients is simple: We will be your partners, understand your business and its many challenges, and work side by side with you to create strategic, integrated programs that build reputations, solidify relationships, and deliver results.

Bipartisan Campaign Strategy

Bipartisanship has become a critical requirement at every level of government. Unless your message is heard and understood on both sides of the aisle, the road to achieving your objective will be blocked. At Ketchum Public Affairs, bipartisanship is a cornerstone. Ketchum maintains exclusive relationships with political operatives from both major parties who served with and advise elected officials at the highest levels of government. Our Public Affairs consultants will be sure you’ve got the right message and the right messenger.

The Right Strategy for the Right Audience

Ketchum Public Affairs provides corporations, trade associations, coalitions, governments, and other organizations with innovative and non-traditional methods of communicating their messages effectively to key audiences.

Whether the task requires using the latest technology to mobilize grassroots support; coalition building with third parties to ensure your allies are on board and on message; sophisticated media strategies and monitoring of the delivery of your message; or strategic planning followed by creative execution; Ketchum Public Affairs offers a range of services to find the right solution: