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Ketchum and Its Clients Take Home Four PRWeek Awards
Contact:
Annie Godwin
1-646-935-4168
New York, March 3, 2006 – Ketchum, a leading global public relations firm, was honored with four awards and one honorable mention for outstanding client work at last evening’s seventh annual PRWeek Awards ceremony held at New York City’s Tavern on the Green restaurant.
“I am immensely proud of these awards. The PRWeek Awards are growing in importance in the U.S. and Ketchum’s performance is a clear indication of the vibrancy of our brand and a reflection of the passion and precision our colleagues apply to their work with clients,” said Raymond L. Kotcher, Senior Partner and Chief Executive Officer at Ketchum.
Ketchum and its clients received PRWeek awards and an honorable mention for programs with National Geographic Society, Best Buy/Geek Squad, Novartis Pharmaceuticals Corporation, The State of Connecticut and Wendy’s. Colleagues from offices around the Ketchum network, including Chicago, China, London, Los Angeles, Munich, New York, Paris, San Francisco, Washington, D.C., and The Washington Group created and developed these award-winning programs. They are as follows:
AWARD WINNERS
Technology Campaign of the Year
“Geek Squad Rescues Star Wars Fans from ‘Prequel-itis’”
Best Buy/Geek Squad
International Campaign of the Year
“Putting the Genographic Project on the Map”
National Geographic Society
“Putting the Genographic Project on the Map”
National Geographic Society
Healthcare Campaign of the Year
“Showing People with Overactive Bladders Where to Stop When They Need to Go”
Novartis Pharmaceuticals Corporation
Public Affairs Campaign of the Year
“Saving SUBASE New London: Submarine Center of Excellence Targeted for Closure”
The State of Connecticut
HONORABLE MENTION
Crisis/Issues Management Campaign of the Year
“Wendy’s Sticks to Values to Weather Chili Incident”
Wendy’s
“Working on this project was an amazing collaborative experience that reinforced the value of our profession done well,” said Rebecca Gruber, Vice President, who worked on the National Geographic campaign. “Our clients brought strong media relations expertise to the table and our team of colleagues provided great market insights. We were able to keep each other focused on a very simple strategy and differentiated message that delivered results – both media output and business outcomes – beyond everyone's expectations.”
PRWeek awards are bestowed annually and are recognized as one of the most prestigious accolades in the public relations industry. The awards honor the best practices and creative excellence in public relations programming.
In addition to the award wins, Ketchum was proud to be nominated as a finalist in the following categories:
Large PR Agency of the Year
“Ketchum 2005: Defining the Odds”
Ketchum
Investor/Financial Relations Campaign of the Year
“Creating the Department Store of the Future”
Federated Department Stores
Employee Communications Campaign of the Year
“The Bucket Brigade: Creating Employee Loyalty Through Corporate Philanthropy”
Fireman’s Fund Insurance Company
About PRWeek
Launched in November 1998, PRWeek was Haymarket's first weekly title in the US. Over the years, PRWeek has established itself as a vital part of the PR and communications industries in the US, providing timely news, reviews, profiles, techniques and ground-breaking research for practitioners. This research includes annual salary, CEO, and corporate surveys, as well as key industry sector rankings and regional forums. The magazine also launched the PRWeek Awards to showcase and recognize the best practices in the PR industry. PRWeek is responsible for creating the largest advertising market place for products and services, as well as for jobs, in the public relations industry.
About Ketchum
An innovator in communication since 1923, Ketchum delivers seamless service around the globe through its 23 offices and 44 affiliates and associates in North America, Europe, Asia Pacific and Latin America. With its five global practice areas – Brand Marketing, Corporate Communications, Healthcare, Food & Nutrition, and Technology – Ketchum offers clients a unique breadth and depth of marketing and corporate communications expertise. A leading global public relations firm and the PRWeek 2002 Agency of the Year, Ketchum is a unit of Omnicom Group Inc. (NYSE: OMC; www.omnicomgroup.com). Additional information on Ketchum, its award-winning work, and past news releases can be found at www.ketchum.com.
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