Dr. David Rockland joined Ketchum in 2000. He is responsible for the agency’s research products and services, and developing innovative approaches to measurement for Ketchum globally.
He is the primary author of the Barcelona Principles, the first-ever set of standards for PR measurement. In addition, since late 2008 David has served asa CEO of Ketchum’s management consulting and internal communications company, Ketchum Change. In 2007, he was charged with developing the agency’s global interactive offerings now collectively called Ketchum Digital.
Formerly, David held the top communication job with a global mining company and a magazine publisher. He was also S.V.P. and Managing Director for Roper Starch Worldwide where he managed the company’s environmental and public relations practice areas and oversaw approximately 40 client relationships. David previously owned his own firm, The Rockland Group, specialized in environmental issues management and marketing, which he sold to Roper Starch in 1998.
David is the Chairman for the International Association for Measurement and Evaluation of Communications (AMEC). He has also served as the Chairman of the IPR Commission on PR Measurement and Evaluation in 2007 and 2008.
An avid outdoorsman, he has served Chairman of the Congressional Sportsmen’s Foundation which supports the largest Caucus on Capitol Hill. The Secretary of the Interior appointed him to the Board of the National Fish and Wildlife Foundation. David holds a Ph.D. in Economics. He and his wife, Sarah Dutton with CBSNews, reside in New York and a farm on Maryland’s Eastern Shore.