Dale Bornstein guides the agency’s Global Practices, networks and specialty units, with a focus on developing the thought leadership, capabilities and offerings that clients need to win in the marketplace.
A member of the agency’s nine-person Executive Committee and a 26-year Ketchum veteran, Dale is a dedicated cross-practice collaborator and boundary-buster who is passionate about delivering insightful, brand-building ideas for clients and ensuring that Ketchum has the right talent and tools to carry them out.
Beyond the Brand Marketing, Corporate, Food & Nutrition, Healthcare and Technology Practices, Dale also oversees the evolution of the agency’s Global Media Network, the Global Creative Community and Ketchum Sports and Entertainment; She also partners closely with Ketchum’s word-of-mouth marketing agency, Zócalo Group; and drives the agency’s efforts to incubate and innovate next-generation communications strategies that differentiate Ketchum and its clients.
In her client role as Managing Director of the Global Brand and Food Practices, Dale is a “go to” for creative insight and strategy. She combines strong integrated marketing sensibilities with expertise in brand building, positioning and target audience segmentation. She offers clients deep experience in marketing with women as well as strong insight into the world of wellness, including an understanding of the influencer ecosystem that ultimately impacts consumer buying decisions regarding well-being. Dale takes great pride in the fact that her work for clients has been honored by all of the industry’s highest awards, underscoring her role in helping clients reap real business benefits.
Prior to her current role, Dale spent a decade leading the agency’s New York office as both Director and Associate Director. Before joining Ketchum in 1986, Dale was an Assistant Buyer for Saks Fifth Avenue. She received her Bachelor of Science from Cornell University and will be named an Outstanding Alumni in 2013. She was appointed to the President’s University Council in 2011 and is a founding member of the Strategic Advisory Council for the Department of Communication and guest lecturer.
Dale is a member of Women In Communications and sits on the board of directors for Second Chance Toys, a not-for-profit dedicated to the “reuse and recycling” of toys for underserved children. When she’s not wrestling her iPad from her seven-year-old son, she’s probably on the ice under the watchful eyes of her figure skating coaches.