Podcasts

In one of the shortest trajectories yet for a new communication technology, podcasting has moved from a handful of early adopters to a large audience of mainstream media consumers in just a couple of years. Ketchum has embraced this new medium to share insights on a range of communication topics and trends.

	Too Busy to Shop--Ketchum Brand Marketing Practice Director Kelley Skoloda discusses her new book -- Too Busy to Shop: Marketing to “Multi-Minding” Women –- and explains how marketers can reach today’s “multi-minding” woman, who makes 85% of all consumer purchasing decisions. Based on research, interviews, and Kelley's 20 years of brand marketing work at Ketchum with major clients, Too Busy to Shop describes what marketers need to know about multi-minding and its implications for companies seeking to speak to women buyers.
	Business Unusual 2009: Embracing a Contentious Proxy Season--On March 4, 2009, Ketchum President and Corporate Practice Managing Director Rob Flaherty led a panel discussion titled "Business Unusual 2009: Embracing a Contentious Proxy Season" at the Mid-America Club in Chicago. With the recession promising an annual-meeting season unlike any in recent history and no "business as usual" anymore, Ketchum convened a panel of three experts to discuss the business environment and ideas for planning a productive annual meeting in a climate of shareholder uncertainty. Panelists included Rachel Posner, Senior Managing Director and General Counsel for Georgeson, a shareholder consulting services firm; Sophie L’Helias, former shareholder activist; and Michael Nemeroff, corporate governance and capital markets lawyer and president of Vedder Price.
	The Social Media Opportunity--Charlene Li, a thought leader on emerging technologies, co-author of the book Groundswell: Winning in a World Transformed by Social Techonologies, and writer of the blog The Altimeter, sheds light on the implications of today's new social media technologies for communicators and marketers.
	Dancing Backward in High Heels: Communication Challenges for Rapidly-Developing Economies--Based on a speech he delivered at the International Public Relations Association 2008 World Congress in Beijing, Ketchum Senior Partner and CEO Ray Kotcher discusses how the rules of competition and communication are changing rapidly in a way that every company needs to pay attention to, if it is to stay around in today’s global marketplace.
	Food 2020: The Consumer as CEO--In October 2008, Ketchum’s Global Food & Nutrition Practice unveiled the results of a global survey titled Food 2020: The Consumer as CEO. In this podcast, Linda Eatherton, Partner and Director of Ketchum’s Global Food & Nutrition Practice, and Phil Lempert, the "Supermarket Guru" and a leading food author, reporter, and columnist, discuss the implications of the study, which examined the perceptions, expectations and considerations about food among consumers in the U.S., the U.K., Germany, Argentina and China. The survey's findings paint a picture of consumers wanting more –- more information, more choices, more accountability, more control -- and reveal where consumers would place priorities if they were the CEO of a large food company.
	The Commercialisation of Children and Young People – a New Wave of Stigma and Regulation--In September 2008, Ketchum’s London office hosted a special panel of experts to discuss the results of a study by Ketchum and ComRes, a leading U.K. polling and research firm, titled The Commercialisation of Children and Young People – a New Wave of Stigma and Regulation? In this podcast, Rod Cartwright, Managing Director of Public Affairs at Ketchum's London office and host of the panel, discusses the findings of the study, which included a survey of 150 Members of Parliament and 1,000 British adults.
	Global Perceptions of CEOs--Tom Nicholson, Executive Director of the Arthur W. Page Society, a professional association composed of the chief communications officers of the world's largest corporations and CEOs of the world's largest public relations agencies, explains how and why various stakeholders have come to judge today's CEOs and corporations, based on the findings of a global Ketchum survey conducted in 11 countries.
	What Every Business Communicator Should Know About Wikipedia--Since its creation in 2001, Wikipedia has rapidly become one of the largest and most visited reference Web sites, with more than 680 million visitors projected for 2008. In this podcast, Ketchum Interactive Strategist Fernando Rizo breaks down the pros, cons and question marks of Wikipedia that every business communicator should know.
	Marketing to Moms--Stacy DeBroff, a national speaker, consultant, and writer, and president and founder of Mom Central, a one-stop Web resource dedicated to providing busy moms with smart household and parenting solutions, comments on the critical opportunities and challenges of communicating to today's moms.
	A Look at Presidential Oddities--Nick Ragone, Senior Vice President and Director of Ketchum's New York Global Media Network, talks about his book -- Presidents' Most Wanted: The Top 10 Book of Extraordinary Executives, Colorful Campaigns, and White House Oddities -- and unusual tidbits about the individuals who have served as U.S. president.
	The Age of Well-being--Ketchum Vice President and Director of Global Health and Wellness Cathy Kapica takes a look at some of the biggest issues and trends for wellness and nutrition in 2008.
	Expectations and Frustrations: How the Public Perceives Corporations and CEOs--Ketchum New York Global Media Network Director Nick Ragone hosts a panel of media experts that examines the public’s perception of corporations and CEOs, and follows a November 2007 Ketchum global study that found that CEOs need to go beyond their traditional roles to help solve global social problems.
	Fire Them Up!--Carmine Gallo, Vice President, Media Relations, Ketchum, shares some of the seven secrets to motivating colleagues he details in his new book, Fire Them Up!, and discusses some of the inspirational leaders he interviewed to develop these techniques.
	The Implications of New Media for Journalism--Dr. Michael Maier, founder and CEO of the German company Blogform Publishing and a former newspaper editor in Austria and Germany, discusses the most important implications of new media for journalism.
	The Emerging Role of Social Responsibility in Business--Chris Pinney, Director of Executive Education for the Center for Corporate Citizenship at Boston College, speaks about the new corporate social responsibility imperative for today's companies.
	Insights From the Institute of Food Technologists Annual Meeting--Dr. Cathy Kapica, Ketchum Vice President and Director of Health and Wellness, shares insights on the latest trends in wellness and "culinology" from the July 2007 Institute of Food Technologists Annual Meeting.
	The New Word of Mouth--Paul Rand, President of Zócalo Group, a Ketchum company specializing in word of mouth, describes how word of mouth has emerged as an old but new force to be reckoned with in today's communication landscape.
	Ray Kotcher Speaks at the AMCF--At the 2006 annual meeting of the Association of Management Consulting Firms at the Harvard Club in New York City, Ketchum Senior Partner and CEO Ray Kotcher shared five lessons for helping companies address major change.
	Why Employees Leave--Leigh Branham, the founder and Principal of the consulting firm Keeping the People and the author of The 7 Hidden Reasons Employees Leave, examines what organizations can do to identify, prevent and correct the causes of employee disengagement and turnover.
	USC Professor Jerry Swerling and PRWeek Editor Julia Hood--Jerry Swerling, Professor and Director of the Annenberg Strategic Public Relations Center at the University of Southern California, talks with Julia Hood, Editor-in-Chief of PRWeek, about a 2006 Ketchum-USC media-usage survey, including myths about traditional media, social networking, and word-of-mouth.
	Speaking from the World Economic Forum at Davos, Ketchum's Rob Flaherty--In an interview with PRWeek magazine Editor-in-Chief Julia Hood, Ketchum Senior Partner Rob Flaherty shares his observations from the 2007 World Economic Forum Annual Meeting in Davos, Switzerland.
	Media Myths and Realities--Ketchum Global Research Managing Director David Rockland, Ketchum Global Media Network Director Nicholas Scibetta, and University of Southern California Professor Jerry Swerling discuss the implications of a Ketchum-USC Annenberg Strategic Public Relations Center survey illuminating six media myths and nine media realities.
	Built to Change--Ed Lawler, USC business professor and author, shares insights from his book on how today’s executives must build companies not only to last but also to change, from an executive dialogue session hosted by Ketchum's Stromberg Consulting.
	Women Go 'CROPing' Before Shopping--What most influences women's buying decisions? Ads? Celebrities? Ketchum Brand Marketing Practice Director Kelley Skoloda discusses the Ketchum survey that finds family and friends prove the most significant shopping influencers.
	Agency of the Future--Based on a speech delivered to the 2006 Public Relations Consultants Association in the U.K., Ketchum London CEO David Gallagher offers prognostications on what qualities will distinguish successful international PR agencies in the years following 2006.
	The New Organic Order--In July 2006, Ketchum Food & Nutrition Practice Director Linda Eatherton and Ketchum's San Francisco office hosted a panel to discuss the organic foods phenomenon and its implications for public relations.
	New Media: Evolution or Revolution--In April 2006 at the Tech Museum of Innovation in San Jose, California, Ketchum West Director Dave Chapman convened a panel of leading communications professionals to debate how blogs, podcasts and wikis are shifting the balance of power from traditional mass media.
	The Blogging Boom and Its Implications for U.S. Business and Consumers--Does your company have a blog? Should it have one? How about an employee blogging policy? In this podcast, Paul Rand, President and CEO of Zócalo Group, Ketchum's word-of-mouth marketing company, leads a panel discussion held in January 2006 by The Executives’ Club of Chicago in which communications executives from IBM, McDonald’s, Chicago Transit Authority and BusinessWeek explore these questions and what the blogging boom means for today’s corporations.
	The Avian Flu Threat--Tom Barritt, Director of Online Relationships and Reputation, and other Ketchum crisis-management counselors discuss the communications challenges of one of the decade's most rapidly emerging healthcare concerns, and the steps companies should take to prepare for this potential pandemic.
	Perspectives from Davos--Ketchum President Rob Flaherty discusses his impressions of the January 2006 World Economic Forum he attended and the imperative for harnessing creativity to tackle the world problems.
	Creating an Effective Word-of-Mouth Campaign--Paul Rand, CEO of Ketchum's word-of-mouth company, Zócalo Group, goes over a four-step process for crafting word-of-mouth programs built around the creation of an honest, sharable story.