Podcasts

In one of the shortest trajectories yet for a new communication technology, podcasting has moved from a handful of early adopters to a large audience of mainstream media consumers in just a couple of years. Ketchum has embraced this new medium to share insights on a range of communication topics and trends.

	A Look at Presidential Oddities--Nick Ragone, Senior Vice President and Director of Ketchum's New York Global Media Network, talks about his book -- Presidents' Most Wanted: The Top 10 Book of Extraordinary Executives, Colorful Campaigns, and White House Oddities -- and unusual tidbits about the individuals who have served as U.S. president.
	The Age of Well-being--Ketchum Vice President and Director of Global Health and Wellness Cathy Kapica takes a look at some of the biggest issues and trends for wellness and nutrition in 2008.
	Expectations and Frustrations: How the Public Perceives Corporations and CEOs--Ketchum New York Global Media Network Director Nick Ragone hosts a panel of media experts that examines the public’s perception of corporations and CEOs, and follows a November 2007 Ketchum global study that found that CEOs need to go beyond their traditional roles to help solve global social problems.
	Fire Them Up!--Carmine Gallo, Vice President, Media Relations, Ketchum, shares some of the seven secrets to motivating colleagues he details in his new book, Fire Them Up!, and discusses some of the inspirational leaders he interviewed to develop these techniques.
	The Implications of New Media for Journalism--Dr. Michael Maier, founder and CEO of the German company Blogform Publishing and a former newspaper editor in Austria and Germany, discusses the most important implications of new media for journalism.
	The Emerging Role of Social Responsibility in Business--Chris Pinney, Director of Executive Education for the Center for Corporate Citizenship at Boston College, speaks about the new corporate social responsibility imperative for today's companies.
	Insights From the Institute of Food Technologists Annual Meeting--Dr. Cathy Kapica, Ketchum Vice President and Director of Health and Wellness, shares insights on the latest trends in wellness and "culinology" from the July 2007 Institute of Food Technologists Annual Meeting.
	The New Word of Mouth--Paul Rand, President of Zócalo Group, a Ketchum company specializing in word of mouth, describes how word of mouth has emerged as an old but new force to be reckoned with in today's communication landscape.
	Ray Kotcher Speaks at the AMCF--At the 2006 annual meeting of the Association of Management Consulting Firms at the Harvard Club in New York City, Ketchum Senior Partner and CEO Ray Kotcher shared five lessons for helping companies address major change.
	Why Employees Leave--Leigh Branham, the founder and Principal of the consulting firm Keeping the People and the author of The 7 Hidden Reasons Employees Leave, examines what organizations can do to identify, prevent and correct the causes of employee disengagement and turnover.
	USC Professor Jerry Swerling and PRWeek Editor Julia Hood--Jerry Swerling, Professor and Director of the Annenberg Strategic Public Relations Center at the University of Southern California, talks with Julia Hood, Editor-in-Chief of PRWeek, about a 2006 Ketchum-USC media-usage survey, including myths about traditional media, social networking, and word-of-mouth.
	Speaking from the World Economic Forum at Davos, Ketchum's Rob Flaherty--In an interview with PRWeek magazine Editor-in-Chief Julia Hood, Ketchum Senior Partner Rob Flaherty shares his observations from the 2007 World Economic Forum Annual Meeting in Davos, Switzerland.
	Media Myths and Realities--Ketchum Global Research and Interactive Communications Managing Director David Rockland leads a discussion about the implications of a 2006 Ketchum-USC Annenberg Strategic Public Relations Center survey illuminating six media myths and nine media realities. The discussion also features Ketchum Communications and Media Strategy Network Director Nicholas Scibetta and University of Southern California Professor Jerry Swerling.
	The Importance of Lobbying and Public Affairs--Susan Molinari, CEO of Ketchum’s The Washington Group lobbying unit and President of Ketchum Public Affairs, explains the growing role of government communications in today’s media landscape.
	Built to Change--Ed Lawler, USC business professor and author, shares insights from his book on how today’s executives must build companies not only to last but also to change, from an executive dialogue session hosted by Ketchum's Stromberg Consulting.
	Navigating the 2006 Midterm Election--Ketchum Public Affairs Director Al Jackson moderates a panel on the 2006 midterm election that includes Ketchum's Washington Group CEO and former U.S. Representative Susan Molinari, former Clinton White House Press Secretary Mike McCurry, and Wall Street Journal Assistant Managing Editor Alan Murray.
	Women Go 'CROPing' Before Shopping--What most influences women's buying decisions? Ads? Celebrities? Ketchum Brand Marketing Practice Director Kelley Skoloda discusses the Ketchum survey that finds family and friends prove the most significant shopping influencers.
	Agency of the Future--Based on a speech delivered to the 2006 Public Relations Consultants Association in the U.K., Ketchum London CEO David Gallagher offers prognostications on what qualities will distinguish successful international PR agencies in the years following 2006.
	The New Organic Order--In July 2006, Ketchum Food & Nutrition Practice Director Linda Eatherton and Ketchum's San Francisco office hosted a panel to discuss the organic foods phenomenon and its implications for public relations.
	New Media: Evolution or Revolution--In April 2006 at the Tech Museum of Innovation in San Jose, California, Ketchum West Director Dave Chapman convened a panel of leading communications professionals to debate how blogs, podcasts and wikis are shifting the balance of power from traditional mass media.
	The Blogging Boom and Its Implications for U.S. Business and Consumers--Does your company have a blog? Should it have one? How about an employee blogging policy? In this podcast, Paul Rand, President and CEO of Zócalo Group, Ketchum's word-of-mouth marketing company, leads a panel discussion held in January 2006 by The Executives’ Club of Chicago in which communications executives from IBM, McDonald’s, Chicago Transit Authority and BusinessWeek explore these questions and what the blogging boom means for today’s corporations.
	The Avian Flu Threat--Ketchum’s Managing Director of Consulting Businesses Tom Barritt and other Ketchum crisis-management counselors discuss the communications challenges of one of the decade's most rapidly emerging healthcare concerns, and the steps companies should take to prepare for this potential pandemic.
	Perspectives from Davos--Ketchum Senior Partner Rob Flaherty discusses his impressions of the January 2006 World Economic Forum he attended and the imperative for harnessing creativity to tackle the world problems.
	Creating an Effective Word-of-Mouth Campaign--Paul Rand, CEO of Ketchum's word-of-mouth company, Zócalo Group, goes over a four-step process for crafting word-of-mouth programs built around the creation of an honest, sharable story.