|
|
 |
|
Creating an Effective Word-of-Mouth Campaign |
|
|
Submitted by admin on Mon, 2007-06-04 23:09.
Paul Rand | word of mouth | word of mouth marketing | Zócalo Group
| Play : |
| | Title : Creating an Effective Word-of-Mouth Campaign |
| Length : | 16:28 minutes (15.08 MB) |
Format : | MP3 Stereo 44kHz 128Kbps (CBR) |
| Paul Rand, CEO of Ketchum's word-of-mouth company, Zócalo Group, goes over a four-step process for crafting word-of-mouth programs built around the creation of an honest, sharable story.
|
|
|
|
|
|
|
Keywords :