| Brand Marketing |
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Digital Trailblazing: Kodak Pops Up in Unexpected Places |
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Geek Squad Rescues Star Wars Fans from “Prequel-itis” |
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Lenovo Wins the World Over at the Beijing 2008 Olympic Games |
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Ellen DeGeneres Pushes Orville Redenbacher’s Popcorn During Countdown to Oscars |
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Häagen-Dazs Brand Boosts Image and Sales With “Häagen-Dazs Loves Honey Bees” Campaign |
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Man Lives in IKEA |
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Diet Dr Pepper Uses “Memes” and Matrimony to Reach Women Consumers |
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| Corporate |
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Look Beneath the Surface: Rescue & Restore Victims of Human Trafficking |
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The Flight of the Penguins: A New Orleans Homecoming |
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Creating the Department Store of the Future |
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World Economic Forum Raises Awareness Through Strategic Communication Plans |
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Helping the Louisiana Recovery Authority Fund “The Road Home” |
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“Keep Delta My Delta” Campaign Keeps Delta Air Lines Independent |
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Opening Its Doors to the World: Russia’s Presidency of the G8 Summit |
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Into the Fire: Igniting Passion for the Fireman’s Fund Brand |
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| Food & Nutrition |
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Tropicana Helps Consumers Take Potassium to Heart |
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Roche Keeps Eye on Nutrition |
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Ketchum Food B2B Helps Beef Get More Value From the Same Cash Cow |
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Canned Food Alliance Boosts Nutritional Perception |
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| Healthcare |
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World Economic Forum Raises Awareness Through Strategic Communication Plans |
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Roche Campaign Increases Patient Understanding of Breast Cancer |
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Novartis Campaign Gives Overactive Bladder Sufferers Freedom to Travel |
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| Technology |
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Using Guerrilla Tactics to Launch Geek Squad Nationwide with Best Buy |
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Affordable, Premium Ink the Focus of Kodak EASYSHARE All-in-One Printer Launch |
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Putting the Genographic Project on the Map |
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