Measuring PR: Beyond the Barcelona Principles
This post originally appeared in the blog PRSAY, the official blog of the Public Relations Society of America.
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For the Love of Change
What drives change? Models on change and transformation suggest that it requires a cause – a critical reason why to change in the first place. This can be a less or more dramatic cause, commonly known as the sense of urgency, or the burning platform. Fair enough. Changing habits, patterns, beliefs and behaviors requires a lot of effort. So why the hassle if it wasn’t for a significant reason?
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Lessons to Help Avoid a ‘Weinergate'
For the past few weeks, the media has been consumed with the story of how New York congressman Anthony Weiner sent lewd and salacious photographs of himself to women online, culminating in his resignation last week. The scandal found Weiner lying about how his Twitter account was hacked, then admitting that it wasn’t, and finally confessing that the picture that first started all the controversy is one of many he has sent to women in the past. As a result, the Democratic Party and particularly its leader, Nancy Pelosi, came under fire for not forcing his resignation.
Researchers Have All the Fun: Thoughts on AMEC's Lisbon Measurement Summit
Cannes Communiqué: And the Winner Is . . .
In a recent post on Ketchum's blog, David Gallagher, President of Europe, recaps the conclusion of the second annual Young Marketers Competition at the Cannes Lions Festival of Creativity, a competition sponsored by Ketchum that challenged 17 teams of young in-house marketers from around the world.
Perspectives Online Magazine: "The Media Issue"
How will today's rapidly evolving media landscape affect marketing communications and reputation management? The latest issue of Ketchum's online magazine answers this question with insights from Ketchum's social media strategists, senior corporate communications counselors and Global Media Network members, as well as from two working journalists and a leading futurist.
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