Researchers Have All the Fun: Thoughts on AMEC's Lisbon Measurement Summit
New Era of Marketing Integrates Online and Offline, Paid and Earned
Alex Cecala, Research Associate, and Gary Levison, Research Associate, from Ketchum’s Global Research Network also contributed to this post.
Cannes Communiqué: And the Winner Is . . .
In a recent post on Ketchum's blog, David Gallagher, President of Europe, recaps the conclusion of the second annual Young Marketers Competition at the Cannes Lions Festival of Creativity, a competition sponsored by Ketchum that challenged 17 teams of young in-house marketers from around the world.
Perspectives Online Magazine: "The Media Issue"
How will today's rapidly evolving media landscape affect marketing communications and reputation management? The latest issue of Ketchum's online magazine answers this question with insights from Ketchum's social media strategists, senior corporate communications counselors and Global Media Network members, as well as from two working journalists and a leading futurist.
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