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“FedEx Corporation Acquires Watkins Motor Lines: Communications ‘Keep on Truckin’ with Interactive Web Site “

FedEx Corporation with Ketchum and Stromberg Consulting

"Today’s personal media don’t just allow two-way interaction – they demand it – and this is the cornerstone of the new age of the creator. This is truly a revolution without bystanders."

— Paul Saffo, director of the Institute for the Future