Web Sites-External

Submitted by admin on Mon, 2007-06-25 00:49. PRSA Certificates of Commendation | 2007

Description

"FedEx Acquires Watkins Motor Lines: Communications 'Keep on Truckin'' With Interactive Web Site"

FedEx with Ketchum and Stromberg Consulting

"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

— Philip Kotler, professor and author of Marketing Management