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Media Myths and Realities |
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Submitted by admin on Sun, 2007-06-24 22:37.
David Rockland | Global Media Network | Jerry Swerling | Ketchum Global Research Network | media myths | media survey | Nicholas Scibetta
| Play : | Click to play
| | Title : Media Myths & Realities |
| Length : | 6:17 minutes (4.32 MB) |
Format : | MP3 Stereo 32kHz 96Kbps (CBR) |
| Ketchum Global Research and Interactive Communications Managing Director David Rockland leads a discussion about the implications of a 2006 Ketchum-USC Annenberg Strategic Public Relations Center survey illuminating six media myths and nine media realities. The discussion also features Ketchum Communications and Media Strategy Network Director Nicholas Scibetta and University of Southern California Professor Jerry Swerling. |
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